Digital Marketing Strategist
hace 1 mes
Company Overview :
Sagan is a pioneering platform that bridges the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies. We foster a world of career possibilities for top executives, founders, and CEOs seeking to hire and maximize international talent.
Position Overview :
We are seeking a highly skilled Digital Marketing Strategist to join our marketing team. In this role, you will develop and implement data-driven email marketing strategies to drive engagement, boost customer retention, and revenue growth. The ideal candidate will possess a deep understanding of email marketing platforms, audience segmentation, and analytical insights to support impactful campaigns.
Key Responsibilities :
- Email Campaign Strategy & Execution: Design, manage, and execute email marketing campaigns aligned with business objectives, focusing on engagement, conversions, and customer retention.
- List Management: Oversee list segmentation and audience targeting, maintaining organized and hygienic email lists.
- Content Creation & Design: Collaborate with content and design teams to develop compelling email content, including subject lines, copy, visuals, and CTAs.
- A/B Testing & Optimization: Implement testing strategies for subject lines, copy, and design to optimize engagement.
- Analytics & Reporting: Track key metrics (open rates, CTR, conversion rates) and provide actionable insights to guide future campaigns.
- Automation & Personalization: Establish automation workflows and personalized tactics to enhance customer journey touchpoints.
- Compliance: Ensure email campaigns adhere to best practices and comply with regulations (e.g., CAN-SPAM, GDPR).
Qualifications :
- Over 5 years of experience in digital marketing or a related field.
- Proven experience in email marketing, with proficiency in platforms like Mailchimp, HubSpot, Klaviyo, or Marketo.
- Strong knowledge of segmentation, automation, and A/B testing.
- Excellent communication, writing, and editing skills.
- Analytical mindset with experience using tools such as Google Analytics and email performance dashboards.
- Collaborative team player with adaptability to a fast-paced environment.
Estimated Salary : up to $1200 USD per month
Work Schedule : Monday - Friday, 9 : 00 AM to 5 : 00 PM (EST)
Note : This is an independent contractor position.
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