Strategic Marketing Leader for Real Estate

hace 3 días


Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo

Company Overview

Sagan is a membership community for top executives, founders, and CEOs seeking to hire international talent. We bridge the gap between global talent and US-based businesses, connecting candidates with leading American companies.

About Sagan

We are a real estate company dedicated to effective marketing strategies, driving engagement and results through data-driven decision-making and campaign optimization.

Job Description

We are seeking a Strategic Marketing Leader to oversee and implement all marketing functions for our real estate business. This individual will manage the development and execution of various marketing strategies, including SMS and email drip campaigns, direct mail, PPC, data analysis, and more.

Responsibilities:

  • Develop and execute strategic marketing plans to drive real estate leads.
  • Manage SMS and email drip campaigns to engage and convert leads.
  • Lead direct mail campaigns, ensuring timely delivery, accuracy, and budget adherence.
  • Track and manage Key Performance Indicators (KPIs) to assess marketing effectiveness.
  • Manage marketing budgets across channels, ensuring cost-effectiveness and maximizing ROI.
  • Organize, analyze, and use data to inform marketing strategies and campaign adjustments.
  • Handle logistics for campaign launches, including scheduling, resources, and vendor management.
  • Develop and oversee data scraping processes to gather, organize, and analyze leads for targeted campaigns.
  • Continuously evaluate and refine marketing strategies based on performance data and market trends.
  • Collaborate with sales and leadership teams to align marketing with business goals.
  • Ensure compliance with marketing regulations, including TCPA for SMS and CAN-SPAM for email.

Required Skills and Qualifications

To be successful in this role, you should have:

  • Proven leadership experience overseeing all marketing functions, ideally in real estate or a similar industry.
  • Strong understanding of marketing channels, including direct mail, PPC, SMS, email, and digital advertising.
  • Experience with marketing automation tools and CRM systems.
  • Ability to manage marketing budgets effectively and ensure efficiency.
  • Expertise in KPI tracking and performance analysis for optimizing marketing strategies.
  • Strong organizational skills, with the ability to manage multiple campaigns and deadlines.
  • Analytical skills, including data scraping, data organization, and interpreting performance data.
  • Proficiency in marketing platforms like Mailchimp, Twilio, Google Ads, and Facebook Ads.
  • Strong copywriting and creative skills, with an eye for effective messaging and design.
  • Excellent communication and leadership abilities to guide teams and collaborate with sales, operations, and vendors.

Salary: Up to $2,500 USD per month

Location: Remote, EST Time Zone



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