Customer Experience Strategist

hace 2 días


Bogotá, Bogotá D.E., Colombia The Global Talent Co. A tiempo completo
About The Global Talent Co.
The Global Talent Co. is a leading provider of innovative solutions to bridge the gap between top tech companies and talented professionals worldwide. Our mission is to create equal opportunities for everyone, regardless of their country of origin.

Job Overview
This role involves managing the customer experience for a fast-growing e-commerce brand, responsible for developing a top-tier customer experience strategy, overseeing website performance, and ensuring branding consistency across all digital touchpoints. The ideal candidate will have 3+ years of experience in website management, user experience strategy, or digital marketing, preferably with Shopify.

Key Responsibilities
- Collaborate with cross-functional teams to develop a comprehensive customer experience strategy for the upcoming website launch, focusing on boosting conversion rates, customer satisfaction, and loyalty.- Oversee the customer experience post-launch, ensuring website performance aligns with brand standards and contributes to overall brand equity.- Monitor and analyze performance metrics to identify opportunities for improvement.- Ensure Branding Alignment: Ensure that the website consistently reflects branding guidelines, enhancing the brand's online presence and equity through a cohesive and engaging experience.- Content Strategy Development: Develop and manage the website's content strategy, ensuring the placement of high-quality, relevant content. Collaborate with content creators to align content with business goals and customer engagement strategies.- Customer Journey Optimization: Map and optimize the end-to-end customer journey, focusing on improving engagement and conversion rates by implementing best practices and innovative solutions.- Loyalty Program Development: Assist in the creation and implementation of a new customer loyalty program aimed at increasing customer retention and lifetime value.- Project Management: Support the project management of the new website build, coordinating with external development teams to ensure timely and successful project completion.

Requirements
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience.- 3+ years of experience in website management, user experience strategy, or digital marketing, preferably with Shopify.- Strong understanding of user experience best practices and customer journey mapping.- Experience in content strategy, working with creative teams to produce engaging website content.- Proven track record of managing and optimizing website performance to increase engagement and conversions.- Experience in maintaining brand consistency across all digital touchpoints.- Strong analytical skills for tracking performance metrics and making data-driven improvements.- Excellent communication skills and ability to work collaboratively across teams.- Experience in project management, especially with website development projects.

Estimated Salary
$70,000 - $90,000 per year, depending on experience and qualifications.

Benefits
The Global Talent Co. offers competitive compensation, professional development opportunities, and a supportive team culture.

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