Digital Strategy Leader

hace 6 días

Bogotá, Bogotá D.E., Colombia Nielseniq A tiempo completo
Global Digital Manager Seo/Sea Job Description

About the Role: As a key member of our global digital team, you will lead strategic initiatives to enhance our online presence. You will work with teams worldwide to create a seamless customer experience across channels.

This is an individual contributor role, and we are seeking highly motivated employees who bring their all to work every day. Our high productivity and engagement culture makes us a great fit for those who thrive in dynamic environments.

Key Responsibilities:

  • Develop and implement a comprehensive global search strategy to support business objectives.
  • Create policies and procedures to execute the strategy effectively.
  • Manage SEO platforms and ensure they align with our overall strategy.
  • Provide user training on search tools and best practices.
  • Perform keyword research, track keywords, and improve overall rankings and domain authority.
  • Develop tactics and recommendations to achieve defined goals and improve performance.
  • Maintain high-performing organic traffic, website health, and conversion rates through continuous improvement efforts.
  • Support copywriters, website editors, and campaign teams with SEO services and best practices.
  • Run office hours to support stakeholders, tool users, and marketing managers across regions for search optimization and paid search activities.
  • Collaborate closely with other teams to create a seamless cross-channel experience and customer journey between search and other channels.
  • Develop and execute paid search strategies, supporting marketing teams with planning and execution as well as best practices.
  • Execute or support the execution of paid campaigns, reporting, and optimization.
  • Oversee paid media budget spend and run office hours with all teams that run paid ads.
  • Develop a stable process to plan ads and support teams in tracking and performance optimization.
  • Monitor competition closely and develop appropriate actions and reports.
  • Incorporate A/B testing into marketing initiatives and oversee the implementation of winning tests regularly.
  • Maintain relationships with third-party consultants and vendors to ensure successful digital strategy execution.

Qualifications:

  • Advanced English proficiency (B2-C1) due to the global nature of the team.
  • A minimum of 5 years of experience in SEO and SEA strategy development and execution.
  • Proven expertise in managing and configuring SEO platforms (Google Analytics, Google Search Console, Ahrefs, BrightEdge, Parsley Analytics) aligned with strategic goals.
  • Demonstrated ability to enhance organic traffic, site health, and conversion rates through continuous improvement efforts.
  • Expertise in keyword research, tracking, and domain authority optimization to improve search rankings.
  • Skilled in paid search campaigns, budget oversight, and continuous campaign optimization.
  • Competitor monitoring and A/B testing skills to drive campaign performance and marketing effectiveness.

About NielsenIQ: We are the world's leading consumer intelligence company, delivering unparalleled insights into consumer buying behavior and driving growth for businesses worldwide. With a strong commitment to diversity, equity, and inclusion, we welcome talented individuals who share our mission to join our team.

  • Digital Strategy Leader

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia Publicis Sapient A tiempo completo

    Job Title: Senior Manager Digital StrategyYour Impact:Media Excellence: Drive digital media capabilities across paid search, social, programmatic, SEO, trafficking, and adserving. Ensure operational excellence in media solution delivery.Strategic Consulting: Shape digital business transformations through goal-oriented advice to clients at early journey...

  • Digital Strategy Leadership Position

    hace 18 horas

    Bogotá, Bogotá D.E., Colombia Publicis Sapient A tiempo completo

    Job Title: Digital Strategy Leadership PositionOverview:We are seeking a seasoned digital strategy leader to drive our media excellence and shape business transformations for our clients.About the Role:This leadership position requires a strong track record in delivering high-impact outcomes, with expertise in digital media strategies, including...

  • Digital Strategy Director

    hace 2 meses

    Bogotá, Bogotá D.E., Colombia Publicis Sapient A tiempo completo

    Job Title: Senior Manager Digital StrategyAbout the Role:We are seeking a highly skilled Senior Manager Digital Strategy to join our team at Publicis Sapient. As a key member of our digital media team, you will be responsible for driving digital media excellence across various disciplines, including Paid Search, Paid Social, Programmatic, SEO, Trafficking,...

  • Digital Marketing Leader

    hace 18 horas

    Bogotá, Bogotá D.E., Colombia NielsenIQ A tiempo completo

    Job SummaryWe are seeking a highly motivated Digital Marketing Leader to join our team at NielsenIQ. As a key member of our global digital team, you will be responsible for leading strategic initiatives to enhance our online presence and drive business growth.About UsNielsenIQ is the world's leading consumer intelligence company, delivering the most complete...

  • Digital Brand Strategy Expert

    hace 2 días

    Bogotá, Bogotá D.E., Colombia GroupM A tiempo completo

    About GroupMGroupM is a leading global media investment manager. We are responsible for more than $130 billion in annual media investment across the globe, with hundreds of thousands of marketing professionals serving 14,000 brands worldwide.Salary and BenefitsWe offer an attractive salary range that reflects the expertise required for this position:...

  • Digital Innovation Leader

    hace 1 semana

    Bogotá, Bogotá D.E., Colombia Capgemini A tiempo completo

    Job OverviewCapgemini Engineering is seeking an experienced Digital Innovation Leader to join our team. This role offers a unique opportunity to shape the future of technology and drive business growth.

  • Global Digital Strategy Lead

    hace 3 semanas

    Bogotá, Bogotá D.E., Colombia Nielseniq A tiempo completo

    Global Digital Strategy Lead Role DescriptionAbout the RoleWe are seeking a highly skilled Global Digital Strategy Lead to join our dynamic team at NielsenIQ. This individual will be responsible for leading strategic initiatives to enhance our online presence, working with cross-functional teams worldwide to create a seamless customer experience across...

  • Digital Project Leader

    hace 2 días

    Bogotá, Bogotá D.E., Colombia Critical Mass A tiempo completo

    **Overview:**At Critical Mass, we are seeking a highly skilled and experienced Digital Project Leader to join our team. As a Digital Project Leader, you will be responsible for managing multiple digital projects simultaneously, ensuring timely delivery, high-quality results, and meeting client expectations.We estimate the annual salary for this position to...

  • Digital Project Leader

    hace 1 semana

    Bogotá, Bogotá D.E., Colombia Scotiabank A tiempo completo

    About ScotiabankScotiabank is a leading financial institution with a commitment to innovation and customer satisfaction.Job Title: Digital Project LeaderSalary: $85,000 - $110,000 per yearThis is a hybrid job that can be performed from home or in the office.About the RoleWe are seeking a skilled Digital Project Leader to join our team. The successful...

  • Digital Infrastructure Leader

    hace 3 semanas

    Bogotá, Bogotá D.E., Colombia Https:Www.Energyjobline.ComSitemap A tiempo completo

    **Digital Infrastructure Leader Wanted**At Https://Www.Energyjobline.Com/Sitemap, we are looking for a highly skilled Digital Infrastructure Leader to join our team. As a key member of our operations team, you will be responsible for maintaining critical facilities infrastructure as part of a close-knit team delivering best-in-class service to our data...

  • Digital Transformation Leader

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia 1160 Kyndryl Colombia SAS A tiempo completo

    About the RoleWe are seeking an exceptional and visionary Digital Transformation Leader to join our team at Kyndryl. As a key member of our global services team, you will be responsible for driving digital transformation, mitigating risks, and achieving operational excellence for our clients.You will have the opportunity to leverage our cutting-edge...

  • Digital Transformation Leader

    hace 6 días

    Bogotá, Bogotá D.E., Colombia Formula A tiempo completo

    About the RoleAs a Digital Transformation Leader, you will play a pivotal role in managing digital projects within our dynamic and diverse environment. You will oversee design thinking and creative processes for digital development/production to deliver impactful digital products to clients/users.This is a contract role that requires strong leadership skills...

  • Digital Transformation Leader

    hace 2 días

    Bogotá, Bogotá D.E., Colombia Endava Limited A tiempo completo

    We are seeking a skilled Digital Transformation Leader to join our team at Endava Limited.Company OverviewAt Endava, we harness technology to drive meaningful change. Our mission is to create dynamic platforms and intelligent digital experiences that drive innovation and transform businesses.Job DescriptionThe Digital Transformation Leader will play a...

  • Digital Transformation Leader

    hace 4 semanas

    Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo

    Drive Digital ExcellenceAs a Senior Manager Strategy and Consulting, you will play a pivotal role in shaping and executing digital business transformations for leading brands. Your leadership will drive cross-functional teams in delivering innovative media solutions while influencing the strategic direction of our clients.Your ImpactDrive Digital Media...

  • Digital Transformation Leader

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia Publicis Sapient A tiempo completo

    Job Overview Shape the Future of Digital Media : At Publicis Sapient, we're looking for a seasoned media expert to lead our digital transformation efforts. Key Responsibilities : • Own the Digital Media capability across Paid Search, Paid Social, Programmatic, SEO, Trafficking, and Adserving. • Drive operational excellence in the delivery of...

  • Digital Experience Leader

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia Kimberly-Clark A tiempo completo

    Job OverviewWe are seeking a highly skilled Digital Experience Leader to join our team at Kimberly-Clark. As a key member of our digital team, you will be responsible for leading the development and implementation of innovative digital experiences that drive business growth and customer engagement.About the RoleDevelop and execute digital experience...

  • Digital Marketing Strategy Director

    hace 18 horas

    Bogotá, Bogotá D.E., Colombia Miles Partnership A tiempo completo

    Miles Partnership, a leading marketing consultancy, seeks a seasoned Digital Marketing Strategy Director to lead our email marketing efforts.Job SummaryThis highly visible role will oversee the development and execution of digital marketing strategies that drive business growth and customer engagement. The successful candidate will have a proven track record...

  • Visionary Leader for Global Content Strategy

    hace 3 semanas

    Bogotá, Bogotá D.E., Colombia Johnson & Johnson A tiempo completo

    The Johnson & Johnson Digital Experience Enablement (DXE) team is seeking a Director of Content Strategy & Conversational Design to lead the Content Management and Conversational Design (CMCD) team in the Digital Experience Enablement Organization in Global Services. This pivotal role will drive end-to-end knowledge management, content strategy, and process...

  • Digital Marketing Strategy Executive

    hace 6 días

    Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo

    Publicis Global Delivery, part of Publicis Groupe, is a talent powerhouse that fuels the success of our clients worldwide. Our LATAM team consists of over 1,700 passionate employees who drive innovation and deliver exceptional work. If you're a risk-taker with a passion for developing cutting-edge ideas, we'd love to have you on board.Job Description At...

  • Transformation Leader

    hace 1 semana

    Bogotá, Bogotá D.E., Colombia Kyndryl A tiempo completo

    Who We AreKyndryl is a global leader in mission-critical technology systems, empowering businesses to thrive in an ever-evolving digital landscape. Our vision is to revolutionize the way organizations approach technology, fostering innovation and growth through strategic partnerships.The RoleWe seek an exceptional Transformation Leader - Digital Innovation...