Digital Strategy Leader

hace 1 mes

Bogotá, Bogotá D.E., Colombia Nielseniq A tiempo completo
Global Digital Manager Seo/Sea Job Description

About the Role: As a key member of our global digital team, you will lead strategic initiatives to enhance our online presence. You will work with teams worldwide to create a seamless customer experience across channels.

This is an individual contributor role, and we are seeking highly motivated employees who bring their all to work every day. Our high productivity and engagement culture makes us a great fit for those who thrive in dynamic environments.

Key Responsibilities:

  • Develop and implement a comprehensive global search strategy to support business objectives.
  • Create policies and procedures to execute the strategy effectively.
  • Manage SEO platforms and ensure they align with our overall strategy.
  • Provide user training on search tools and best practices.
  • Perform keyword research, track keywords, and improve overall rankings and domain authority.
  • Develop tactics and recommendations to achieve defined goals and improve performance.
  • Maintain high-performing organic traffic, website health, and conversion rates through continuous improvement efforts.
  • Support copywriters, website editors, and campaign teams with SEO services and best practices.
  • Run office hours to support stakeholders, tool users, and marketing managers across regions for search optimization and paid search activities.
  • Collaborate closely with other teams to create a seamless cross-channel experience and customer journey between search and other channels.
  • Develop and execute paid search strategies, supporting marketing teams with planning and execution as well as best practices.
  • Execute or support the execution of paid campaigns, reporting, and optimization.
  • Oversee paid media budget spend and run office hours with all teams that run paid ads.
  • Develop a stable process to plan ads and support teams in tracking and performance optimization.
  • Monitor competition closely and develop appropriate actions and reports.
  • Incorporate A/B testing into marketing initiatives and oversee the implementation of winning tests regularly.
  • Maintain relationships with third-party consultants and vendors to ensure successful digital strategy execution.

Qualifications:

  • Advanced English proficiency (B2-C1) due to the global nature of the team.
  • A minimum of 5 years of experience in SEO and SEA strategy development and execution.
  • Proven expertise in managing and configuring SEO platforms (Google Analytics, Google Search Console, Ahrefs, BrightEdge, Parsley Analytics) aligned with strategic goals.
  • Demonstrated ability to enhance organic traffic, site health, and conversion rates through continuous improvement efforts.
  • Expertise in keyword research, tracking, and domain authority optimization to improve search rankings.
  • Skilled in paid search campaigns, budget oversight, and continuous campaign optimization.
  • Competitor monitoring and A/B testing skills to drive campaign performance and marketing effectiveness.

About NielsenIQ: We are the world's leading consumer intelligence company, delivering unparalleled insights into consumer buying behavior and driving growth for businesses worldwide. With a strong commitment to diversity, equity, and inclusion, we welcome talented individuals who share our mission to join our team.

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