Executive Leader for Global Demand Strategy
hace 2 semanas
Job Overview:
Sagan, a dynamic organization specializing in B2B SaaS solutions, is seeking an Executive Leader for Global Demand Strategy to drive growth and expansion. This role offers a unique opportunity to lead the demand generation function, overseeing account strategy, and shaping the growth trajectory for B2B SaaS companies.
About the Role:
- Strategic Leadership: Develop and execute demand generation strategies, leveraging inbound marketing, account-based marketing (ABM), and sales enablement techniques.
- Go-to-Market Execution: Lead cross-functional initiatives using marketing automation tools like HubSpot, including an understanding of AI tools.
- Campaign Management: Drive ROI through digital marketing campaigns, including SEM, SEO, PPC, LinkedIn Ads, and Meta Ads.
- Data-Driven Optimization: Oversee content marketing, conversion rate optimization (CRO), and funnel analytics to maximize lead generation efficiency.
- Team Leadership: Manage and mentor a high-performing team of contractors and collaborators, providing clear vision and direction on projects ranging from content creation to outbound marketing execution.
- Client Impact: Partner with stakeholders to craft and deliver impactful demand strategies tailored to client objectives, building a reputation as a trusted advisor.
- Direct Reporting to the CEO: Operate as a key member of the executive team, influencing overall strategy and business outcomes.
Key Qualifications:
- 10+ years of demand generation, growth marketing, or related experience in B2B SaaS environments.
- Demonstrated success in managing teams while directly executing high-impact marketing initiatives.
- Expertise in inbound marketing, ABM, and leveraging marketing automation platforms (e.g., HubSpot).
- Advanced understanding of SEO, SEM/PPC, analytics, and growth marketing techniques.
- Experience driving outcomes with outbound tools (e.g., Clay, Instantly, Luna, etc.).
Benefits:
- Competitive salary with performance-based bonuses tied to key growth milestones.
- A fast-track to General Manager (GM) leadership opportunities based on results and initiative.
- Autonomy and decision-making authority with full support from the executive team.
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