Global Digital Strategy Lead

hace 20 horas


Bogotá, Bogotá D.E., Colombia Nielseniq A tiempo completo
About the Role

We are seeking an experienced Global Digital Strategy Lead to join our team at NielsenIQ. As a key member of our global digital marketing team, you will play a critical role in developing and executing strategic initiatives to enhance our online presence.

Key Responsibilities:
  • Own global search strategy, creating policies to support execution and develop annual plans to achieve goals.
  • Manage SEO platforms, ensuring they align with our strategy and user training for search tools and best practices.
  • Perform keyword research, track keywords, improve overall rankings, and domain authority.
  • Develop tactics and recommendations to achieve defined goals and improve performance.
  • Ensure organic traffic, website health, and conversion rates perform well and take action to continuously improve.
Qualifications:

To be successful in this role, you will need:

  • Advanced English Level (B2-C1) due to our global team.
  • Minimum 5 years in SEO and SEA strategy development and execution.
  • Skilled in managing and configuring SEO platforms aligned with strategic goals.
  • Expertise in keyword research, tracking, and domain authority optimization.
  • Demonstrated expertise in paid search campaigns, budget oversight, and continuous campaign optimization.
Benefits:
  • Flexible working environment.
  • Volunteer time off.
  • LinkedIn Learning.
  • Employee-Assistance-Program (EAP).
About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering comprehensive understanding of consumer buying behavior and revealing new pathways to growth. Our mission is to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.



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