Digital Strategy Lead

hace 1 día


Bogotá, Bogotá D.E., Colombia Nielseniq A tiempo completo
Job Description

We are seeking a highly skilled Digital Strategy Lead to join our team at Nielseniq. As a key member of our global digital team, you will be responsible for leading strategic initiatives to enhance our online presence and drive business growth.

About the Role

This is an individual contributor role that requires a strong background in SEO/SEA strategy development and execution. You will work closely with teams worldwide to create a seamless customer experience across channels.

Key Responsibilities
  • Owning Global Search Strategy and creating policies to support execution
  • Developing annual plans to execute strategy and achieve goals
  • Managing SEO platforms and ensuring they are set up against our strategy
  • User training for Search tools as well as best practices
  • Performing keyword research, tracking keywords, improving overall rankings, and domain authority
  • Developing tactics and recommendations to achieve defined goals and improve performance
Requirements

To be successful in this role, you must have:

  • Advanced English Level (B2-C1) since it is a global team
  • Minimum 5 years in SEO and SEA strategy development and execution
  • Skilled in managing and configuring SEO platforms (Google Analytics, Google Search Console, Ahrefs, BrightEdge, Parsley Analytics) aligned with strategic goals
  • Expertise in keyword research, tracking, and domain authority optimization to improve search rankings
  • Proven ability to enhance organic traffic, site health, and conversion rates through continuous improvement efforts
  • Demonstrated expertise in paid search campaigns, budget oversight, and continuous campaign optimization
  • Proficient in competitor monitoring and A/B testing to drive campaign performance and marketing effectiveness
Location

Must be located in Bogotá, Colombia.

Additional Information

We offer a flexible working environment and volunteer time off. Estimated salary: $80,000-$120,000 per year.



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