Digital Brand Strategy Leader

hace 1 semana

Bogotá, Bogotá D.E., Colombia Groupm A tiempo completo

**Job Title:** Digital Brand Strategy Leader

**Company Overview:** Groupm is a leading global media investment group that empowers creative businesses to drive commerce. We are seeking an experienced Digital Brand Strategy Leader to join our team in this exciting opportunity.

**Salary:** The estimated annual salary for this role is $120,000 - $180,000, depending on experience and qualifications.

**Job Description:** As a Digital Brand Strategy Leader at Groupm, you will be responsible for making the brand vision a reality in the region. You will connect and articulate the information of the global, regional, and local teams to ensure the successful execution of campaigns.

**Key Responsibilities:

  • Lead the strategy for the brand, ensuring its integration with all media to execute a 360 ecosystem.
  • Work with clients to generate consistency between brand objectives and media propositions built for campaigns.
  • Collaborate with key industry digital media to ensure innovation and application of best practices.
  • Localize (Global to LAM) brand guidelines.
  • Translate client marketing strategies into strategic communications and media planning guidelines.
  • Communicate 360 (On+off) strategy to client and agency teams.
  • Work with the Growth team to propose Global Best Practices and evaluate local fit.
  • Act as a communication channel between the region and global teams.
  • Execute long-term regional negotiations with vendors.
  • Cross-regionally collaborate.
  • Promote quarterly innovations in the region.
  • Engage with regional and local customers.
  • Identify and promote the inclusion of cases for award nominations.

**Required Skills and Qualifications:** To be successful in this role, you will need to have knowledge in strategy, digital innovation, leadership, teamwork, and measurement. Your main activities require strong analytical, problem-solving, and communication skills.

**Benefits:** As a Digital Brand Strategy Leader at Groupm, you will enjoy a range of benefits, including a competitive salary, comprehensive health insurance, and opportunities for professional development.

**Others:** If you are passionate about digital branding and want to make a difference in the industry, please apply for this exciting opportunity.

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