Retail and Commercial Strategy Director Latin America

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Mrinetwork A tiempo completo
Commercial Strategy Director for Retail and E-commerce in Latin America

Our client is a leading beauty and skincare company operating in 16 countries, with a strong presence in cosmetics and skincare products. To drive growth in the retail channel in Latin America, they are seeking a highly skilled Commercial Strategy Director to join their team.

Key Responsibilities:
  • Develop and execute strategic plans for the retail channel in Latin America, aligning with the company's overall commercial strategy.
  • Collaborate with the marketing team to design and execute campaigns that maximize sales and profitability in the channel, including pricing strategies and portfolio management.
  • Work closely with countries to implement pricing strategies, quantities per category, and monitor the execution of these plans.
  • Conduct quarterly competitive price analysis across all outlets, establishing a competitive strategy for each category.
  • Develop CRM and remarketing initiatives to increase traffic, transactions, and average transaction value.
  • Assess and maintain a competitive portfolio mix, coherent with store designs, through quarterly reviews of Share of Shelf (SOS) and Share of Business (SOB).
Requirements:
  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Minimum of 5 years of experience in a similar senior retail management position within the beauty, skincare, fashion, or related industries.
  • Strong knowledge of direct sales, e-commerce, and brick-and-mortar store operations.
  • Excellent leadership and team management skills, with a strategic mindset.
  • Proficiency in English and Spanish, both written and verbal.

We are committed to diversity and inclusion in the workplace, and we do not discriminate in the acceptance or referral of candidates based on race, color, religion, sex, age, national origin, marital status, disability, or other legally protected characteristics.

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