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Omnichannel Engagement Specialist

hace 2 meses


Bogotá, Bogotá D.E., Colombia Roche A tiempo completo

Position Overview

Vision Statement

At Roche, we aspire to redefine customer experience (CX) by seamlessly integrating innovative digital solutions with traditional interactions, ensuring that our customers receive exceptional service that mirrors the quality of our scientific advancements.

To achieve this, we are enhancing our LATAM Omnichannel team, focusing on the integration of digital and in-person engagements to swiftly identify and prioritize customer needs, thereby establishing our leadership in key therapeutic areas.

Role Summary

As the Omnichannel Engagement Specialist, you will be instrumental in transforming LATAM's customer engagement strategies, emphasizing customer-centric approaches to deliver seamless experiences. Your primary responsibility will be to implement the channel strategy and roadmap tailored to the specific therapeutic areas within your Affiliate, considering local customer insights and preferences.

You will collaborate closely with the Channel Lead to ensure that your efforts align with the broader LATAM channel strategy, working alongside Content Partners, PPoCs, and both Medical and Marketing teams to optimize channel selection and content utilization. Additionally, you will oversee the local management of e-consent processes in accordance with global initiatives.

Key Responsibilities

● Adapt the channel strategy and roadmap provided by the Channel Lead to reflect the unique needs and preferences of customers in Colombia.

● Engage with the Channel Lead and Omnichannel CX Chapter Leads to design a comprehensive channel strategy for LATAM, leveraging your understanding of the Roche omnichannel ecosystem in Colombia.

● Develop and implement localized campaigns across selected channels, ensuring robust performance tracking mechanisms are in place.

● Empower PPoCs to effectively utilize digital engagement strategies through chosen channels, providing necessary training and support to enhance their digital capabilities.

● Partner with Content Partners for each therapeutic area to execute a cohesive content strategy across channels, ensuring proper segmentation and tagging for performance measurement.

● Collaborate with the Channel Lead and global programs to manage local consent processes effectively.

● Identify emerging channels based on evolving customer preferences and advocate for local pilot projects to assess their effectiveness.

● Work with the Business Technology Partner to implement technological enhancements that support omnichannel campaign delivery.

● Collaborate with the Analytics & Insights Partner to evaluate channel performance, translating data into actionable business insights.

● Liaise with affiliate Patient Journey Partners and Health System Partners to provide them with the latest insights on customer preferences and engagement strategies.

● Ensure compliance with governance and regulatory standards in all digital channel activities.

Benefits of the Role

● This pivotal role allows you to empower Affiliates to effectively utilize digital channels, enhancing customer engagement and fostering personalized experiences.

● You will play a crucial role in shaping Roche's interactions with customers, selecting and executing campaigns that resonate with local preferences and segmentation.

Role Interactions

As the Omnichannel Engagement Specialist, you will collaborate with:

● Digital Customer Engagement & Insights - LATAM

● Global DCE&I Channels and Content Teams

● Local iSquads, Patient Journey Partners, and Health System Partners

Qualifications

Education

● Bachelor’s degree in a relevant field (scientific, technical, digital, economic, or business). An advanced degree in Life Sciences or an MBA is advantageous.

Professional Experience

● Minimum of 3 years of experience in developing and executing integrated omnichannel strategies and campaigns.

● Proven expertise in social media, online advertising, web, SEO/SEM, mobile, chat, and email channels.

● Experience in leading cross-functional teams and projects.

● Familiarity with content tagging and consent management processes is desirable.

● Strong ability to foster a customer-centric mindset and optimize content for diverse audiences.

Languages

● Proficiency in English and Spanish (both oral and written) is essential.

Skills & Competencies

● Visionary thinking to enhance customer engagement through innovative omnichannel strategies.

● Ability to motivate and guide teams towards exceptional customer experiences.

● Entrepreneurial spirit with a focus on creativity and adaptability to changing customer needs.

● Strong coaching skills to support PPoCs in executing effective engagement activities.

● Additional skills that will contribute to your success include:

● Coaching

● Risk Taking & Experimentation

● Learning Agility

● Outcomes-Based Planning

● Systems Thinking

● Customer Centricity

● Deep Listening