Creative Strategist

hace 1 semana

Colombia Power Digital Marketing A tiempo completo

**Who We Are**:
We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A--putting marketers in a strategic seat at the table--and providing value in unparalleled ways.

Managing billions in media, our dynamic team--of consultative marketers, creatives, analysts and technologists--challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**Proficiency in spoken and written English at an advanced level is required for this role.**

**This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.**

**Summary of the Role**

The Creative Strategist will be the lead ideator on strategic accounts. They are required to have a robust understanding of paid social creative best practices, their client’s brand, performance goals, historical data, current ecommerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth.

Creative Strategists know how to act fast to capitalize on good results, or on the flip side know what to change if an ad isn’t doing well. This means testing with the intention of moving the needle on key performance metrics — from improving CPA, CTR, or ROAS to driving brand awareness. Creative Strategists pitch new ideas and concepts to clients, write scripts, and follow the execution and review of ads through to production and delivery to clients.

**Responsibilities**
- Leads the creative strategy for 4-5 clients (Social, YouTube, CTV, etc)
- Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
- Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
- Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
- Writes strategic consumer-centric, direct response copy and messaging strategy
- Manages requests and output with production team using Asana
- Reviews video/image assets and provides clear and actionable feedback to editors
- Leads productive internal creative team syncs and brainstorms
- Works alongside client management team as client POC for all things creative strategy
- Understands scope of requested edits, reshoots, and other deliverables
- Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
- Identifies and encourages service expansion opportunities

**MITs**
- Technically skilled at using data insights along with consumer and brand research to orchestrate sales, messaging, and visual strategy
- Proficiency with Meta Ads Manager, and/or similar performance data tools
- Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
- Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output

**Progression Opportunities**
- Sr. Creative Strategist
- Associate Director of Creative Strategy
- Director of Creative Strategy
- Sr. Director of Creative Strategy

**Benefits & Perks**:

- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Employee Assistance Program (EAP)
- 12 observed national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
- Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside a

  • Ads Creatives Strategist

    hace 3 semanas

    Colombia Hustler Marketing A tiempo completo

    The main purpose of the Ads Creatives Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends. The Ad Creatives Strategist will need to develop a deep understanding of each individual...

  • Programmatic Strategist Jr

    hace 2 semanas

    Colombia Groupm Nexus A tiempo completo

    **Media Solutions Programmatic Strategist** The Programmatic Strategist is responsible for the setup and co-ownership of programmatic campaigns in accordance with the strategy and objective of our clients. This role uses multiple interfaces (DSPs) to target audiences across various programmatically enabled channels. You’ll be responsible for the setup,...

  • Programmatic Strategist Senior

    hace 2 semanas

    Colombia Groupm Nexus A tiempo completo

    **Programmatic Strategist Senior** *** **Responsibilities**: - As day-to-day relationship manager, coordinates with client service team to identify client needs, understand campaign criteria, provide recommendations, and communicate campaign performance. - Executes all aspects of campaign delivery, including performance vs. KPIs, weekly/monthly/campaign...

  • Paid Advertising Strategist

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    **Who We Are**: We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision...

  • Influencer Strategist

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    Who We Are: We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is...

  • Retail Marketing Strategist, Search

    hace 6 días

    Colombia Power Digital Marketing A tiempo completo

    ** ONLY Bilingual applicants with advance English will be considered for this position** **Who We Are**: We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and...

  • SEO Strategist

    hace 3 semanas

    Colombia Hustler Marketing A tiempo completo

    **Company Introduction**: - Digital Strategy Group, Inc., is a dynamic digital marketing agency delivering outstanding Search Engine Optimization, Paid Search Advertising, Social Media Marketing, and marketing automation services. Our operational excellence and dedication to customer satisfaction have earned us a stellar reputation as a reliable delivery...

  • Social Strategist

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    **Who We Are**: We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision...

  • Paid Social Strategist

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    **Who We Are**: We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision...

  • Retail Marketing Strategist, Search

    hace 2 semanas

    Colombia Power Digital Marketing A tiempo completo

    ONLY Bilingual applicants with advance English will be considered for this positionWho We Are:We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences....

  • Social Strategist

    hace 2 semanas

    Colombia Power Digital Marketing A tiempo completo

    Who We Are:We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to...

  • Sr Strategist Paid Social

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    Who We Are: We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is...

  • Email Strategist

    hace 6 días

    Colombia Power Digital Marketing A tiempo completo

    ** ONLY Bilingual applicants with advance English will be considered for this position** **Who We Are**: We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and...

  • Sr Strategist Paid Social

    hace 2 semanas

    Colombia Power Digital Marketing A tiempo completo

    Who We Are:We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to...

  • Facebook Ads Strategist

    hace 3 semanas

    Colombia Geeks5g.com A tiempo completo

    **Company**: Geeks5g Creative Marketing **Location**: Medellin, Colombia **About Us**: Geeks5g Creative Marketing is a dynamic and innovative marketing agency dedicated to helping businesses thrive in the digital landscape. We specialize in creating tailored strategies and campaigns that drive results and foster growth for our clients. With a focus on...

  • Senior Organic Search Strategist

    hace 6 días

    Colombia Power Digital Marketing A tiempo completo

    ** ONLY Bilingual applicants with advance English will be considered for this position** Who We Are: We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and...

  • Senior Organic Search Strategist

    hace 2 semanas

    Colombia Power Digital Marketing A tiempo completo

    ONLY Bilingual applicants with advance English will be considered for this positionWho We Are:We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences....

  • Senior Sem Straetgist

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    Who We Are: We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is...

  • Sem Specialist

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    Who We Are: We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is...

  • Sem Specialist

    hace 2 semanas

    Colombia Power Digital Marketing A tiempo completo

    Who We Are:We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to...