Retail Marketing Specialist, Display

hace 2 semanas

Colombia Power Digital Marketing A tiempo completo

ONLY Bilingual applicants with advance English will be considered for this position

Who We Are:


We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success.

Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services.


At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in putting marketers in a strategic seat at the table and providing value in unparalleled ways.


Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**Proficiency in spoken and written English at an advanced level is required for this role.

**This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.

A day in the life:

  • The Retail Marketing Specialist, Display is responsible for supporting the execution and performance of Amazon DSP & Retail Display advertising campaigns within their book of business, working handinhand with the lead Strategist on their accounts to grow online retail revenue streams for clients. The Retail Display Specialist is an attentive learner, eager to problem solve and hungry to grow their technical, strategic, and analytical skills. They have great communication skills and collaborate well with their lead Strategists as well as internal account teams. They are known for their reliability, and attention to detail resulting in high quality work delivered on time. They are actively involved in supporting reporting, analysis, and campaign optimization, as well as targeting research, development & refinement. They are a self starter when it comes to their responsibilities, and manage their workflow efficiently and effectively.

Responsibilities:

  • Manage, build, or support in managing and building Amazon DSP & retail display campaigns across clients of various business types, sizes, and industries, including daily optimizations and highlevel strategy changes
  • Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon DSP Console & other retail media platforms
  • Participate and engage in weekly department scrums and training sessions to further channel & fullfunnel marketing knowledge
  • Continuously seek to improve campaign performance & business impact against client goals
  • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
  • Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
  • Proactively identify new areas of opportunity within accounts

Role Requirements:

  • 1+ years of digital marketing experience. Agency experience a plus. internship experience applicable
  • Minimum 6 months of handson experience with programmatic display advertising, paid social advertising, or similar
  • Proficiency in Google/Microsoft Office Suite(s)
  • Other skills required:
  • Knowledge of Amazon Seller Central and Vendor Central
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Selfmotivated individual with a strong desire to succeed.
  • Excellent interpersonal skills.
  • Strong work ethic and ability to learn quickly and independently
  • Interested in a longlasting relationship with a growing company
  • Knowledge of Amazon DSP Console and/or Amazon PPC strategy a major plus
Key Performance Indicators (KPIs)

  • Hit revenue per team member success metric: $17k+
  • Hit EBITDA per team member success metric: $4k+
  • Below 10% Client Churn Rate
Most Important Things (MITs)

  • Understanding of Amazon & retail display objectives, implementing and pivoting strategies as needed to hit established KPI's and scale online retail revenue
  • Professional communication, presentation skills and ability to problem solve
  • Effective collaboration and communication with internal teams
  • Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of

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