Lead Generation Specialist

hace 2 meses

Cali, Colombia Open Access Insurance A tiempo completo

**Open Access Insurance is hiring for a Lead Generation specialist to join our growing team.**

**Job Summary**:
**Key Responsibilities**:

- **Lead Identification**: Research and identify potential leads through various sources, including online research, industry databases, social media, and networking events.
- **Lead Qualification**: Assess and qualify leads based on predefined criteria to ensure they meet the company's target customer profile.
- **Database Management**: Maintain and update the lead database with accurate information, including contact details, interactions, and status updates.
- **Follow-Up**: Follow up with leads to nurture relationships, address inquiries, and move them through the sales funnel.
- **Collaboration**: Work closely with the sales and marketing teams to align lead generation strategies with overall business objectives and ensure a seamless handoff of qualified leads.
- **Reporting**: Track and report on lead generation activities, metrics, and performance. Provide insights and recommendations for improving lead generation efforts.
- **Market Research**: Stay informed about industry trends, market conditions, and competitor activities to effectively target and engage potential leads.

**Qualifications**:

- **Education**: Bachelor's degree in Marketing, Business, Communications, or a related field (preferred but not required).
- **Experience**: Proven experience in lead generation, sales, or a related role. Experience with CRM software and lead generation tools is a plus.
- **Skills**:

- Strong communication and interpersonal skills.
- Ability to build and maintain relationships with potential clients.
- Proficiency in using lead generation and CRM software.
- Excellent organizational and time-management skills.
- Results-oriented with a focus on achieving and exceeding targets.
- Fluent in Both English and Spanish
- **Attributes**:

- Self-motivated with a proactive attitude.
- Strong problem-solving skills and attention to detail.
- Ability to work independently and as part of a team.
- Adaptability to changing priorities and market conditions.

**Benefits**:

- Quarterly Bonus

**Application Instructions**:
Expected hours: 40 per week

**Education**:

- Bachelor's (required)

**Experience**:

- Lead generation: 2 years (required)

**Language**:

- English, Spanish (required)

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