Lead Generation Specialist

hace 1 mes


Cali, Colombia Encora A tiempo completo

**Important Information**

Experience: + 3 years

Job Mode: Full-time

Work Mode: Work from home.

**Job Summary**

As a **Mid Lead Generation Specialist**_ (12474)_**, you will be part of a highly skilled technology and agile team by supporting and developing cutting-edge solutions to meet our business requirements. You will help us accelerate our customers' business results by innovating cutting-edge digital products.

Your responsibilities will include leading and actively participating in the design, development, and delivery of our software projects.

**Responsibilities and Duties**
- Nurturing Existing Leads: Design and implement nurturing strategies for current contacts in the database. This involves creating targeted communication campaigns for each vertical (Media & Entertainment, Automotive, and Telecom).
- Event Network Nurturing: Manage and nurture the network of contacts acquired at industry events, maintaining interest and relationships with prospects to better prepare them for the sales stage.
- Lead Qualification: Assess and categorize leads in the database according to their level of interest and conversion potential, delivering qualified leads to the sales team.
- Database Optimization: Review and organize the database to accurately segment leads based on their interests, industry, and potential, thereby optimizing the relevance of nurturing messages.
- Cross-Departmental Collaboration: Work closely with the sales and marketing teams to align nurturing campaigns and lead qualification with the sales strategies for each vertical.

**Qualifications and Skills**
- Degree in Business Administration, Marketing, or related fields.
- Minimum of 3 years of experience in similar roles.
- Proficiency with Canva and Microsoft Office.
- Advanced English skills.
- Soft skills: Effective communication, Negotiation, Problem-solving, Autonomy, Adaptability, Teamwork.

**What We Offer**
- Full-time, remote work from Monday to Friday, 9 AM - 6 PM.
- Permanent contract with legal benefits.
- A collaborative culture that values teamwork and innovation.
- Continuous professional development to enhance your skills.
- Flexible hours for a healthy work-life balance.
- Wellness programs to support your overall well-being.
- Clear pathways for career growth and advancement.

**About Encora**

Encora is the preferred digital engineering and modernization partner of some of the world's leading enterprises and digital native companies. With over 9,000 experts in 47+ offices and innovation labs worldwide, Encora's technology practices include Product Engineering & Development, Cloud Services, Quality Engineering, DevSecOps, Data & Analytics, Digital Experience, Cybersecurity, and AI & LLM Engineering.

**At Encora, we hire professionals based solely on their skills and qualifications, and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality.



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