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Assistant Brand Manager

hace 3 meses

Bogotá, Bogotá D.E., Colombia Reckitt A tiempo completo
Hogar de las marcas más queridas y confiables de higiene, salud y nutrición.

Nuestro propósito define nuestra razón de existir:
proteger, curar y nutrir en una búsqueda implacable por un mundo limpio y sano. Somos un equipo global unido por este propósito. Únete a nuestra lucha para lograr que el acceso a higene de calidad, bienestar y nutrición sea un derecho y no un privilegio

Acerca del Rol:

Objetivo:
Como Assistant Brand Manager en Reckitt, tendrás la oportunidad de nutrir nuestras marcas con conocimiento estratégico y creatividad.

Buscamos un profesional dinámico que pueda contribuir al desarrollo y posicionamiento de las marcas, identificando insights que se conviertan en acciones y desarrollando campañas de marketing memorables que contribuyan a los objetivos de negocio.

Su misión es hacer crecer las marcas con su talento y compromiso con la excelencia.

Tus responsabilidades:

  • Contribuir al desarrollo de la visión y estrategia de nuestras marcas, elevando nuestra presencia en el mercado y rentabilidad.
  • Desarrollar y ejecutar actividades del plan de marketing anual, incluida la estrategia, planes de medios, creatividad y la alineación con los equipos multifuncionales garantizando una implementación exitosa del plan.
  • Gestionar y coordinar las operaciones diarias de la marca, asegurando una ejecución perfecta de las estrategias de marketing
  • Apoyar la ejecución de lanzamientos de productos e innovaciones.
  • Realizar un seguimiento regular del desempeño de la marca y sus principales KPI ́s
  • Administración del presupuesto de marcas, monitoreando el gasto para asegurar un óptimo retorno de la inversión y crecimiento de la marca.

La experiência que buscamos:

  • Contar con título universitario
  • 2 años de experiência en marketing
  • Conocimientos Medios (ATL, Digital, BTL), Herramientas de MKT, Análisis de Data de Mercado, Excel, Word, Powerpoint
  • Inglés intermedio
  • Administración de presupuesto
  • Analisis de Datos e identificacion de insights
  • Manejo Planes de Medios y sus respectivos KPIs (ATL y DIGITAL)
  • Procesos de Briefing y Desarrollo Campañas Creativas con Agencias Creativas
  • Creatividad
  • Comunicación efectiva
  • Proactividad

The skills for success:

Consumer Insights, Presentation skills, Product sustainability, Creativity, Commercial acumen, Brand Management.

Equidad:

Reconocemos que, en la vida real, no siempre se cubren todos los requisitos. Es por eso que en Reckitt contratamos no sólo por experiência laboral sino también por potencial y competencias. Incluso si no cumples con cada punto de la descripción de puesto, si sientes que este rol y nuestra compañía son para ti, queremos conocerte