Account Manager

hace 2 semanas

Desde casa, Colombia Graphite A tiempo completo

Account Manager (SEO + Content):


Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content and SEO.

We're obsessed with impact— it's foundational to who we are, why we're successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet.

We are a fully distributed company with team members located across North America, Latin America, and Europe. Come join us and help us create the best content, everywhere that matters.


The rapid growth of our technology-enabled agency business has put us in an exciting position to grow our team of strategic accounts, which has been foundational to our agency's success.

As a result, we are eagerly searching for an experienced Account Manager (SEO + Content) with a strong academic background in business or any STEM-related major, to support us in our growth.

This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partners.

You are eager to be the best at what you do. You are obsessed with learning and developing new skills.

You feel comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of team and collaboration.


This is a fully remote work opportunity.

What you'll do:

  • Work collaboratively on complex, largescale, timecritical projects
  • Forecast performance set targets, build reporting, and communicate pacing towards targets
  • Monitor the performance of top consumer tech companies we work with and their competitors
  • Analyze digital marketing campaigns, website performance, identify trends, and provide recommendations
  • Conduct A/B tests that optimize the overall marketing program
  • Craft compelling business cases for growth marketing projects including opportunity sizing with Analytics and Finance teams
  • Identify, evaluate, and prioritize scalable web platform and pagelevel SEO projects based on traffic and revenue growth opportunities
  • Coordinate with data science to perform analysis on organic traffic changes.

What expertise you'll need:

-
SEO + Content: At least 3+ years of agency or in-house experience with technical SEO and content strategy and/or general experience and awareness of the digital marketing space, including paid search, SEO, social, some digital marketing strategies, etc. Programmatic SEO is a huge plus
-
Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on your team)
-
Paid Search: Either agency or in-house experience with PPC, SEM, paid search, and paid ads.
-
Product: Excellent product sense and solving challenging problems with simple elegant product solutions
-
Web & App: Strong understanding of how the web and native app ecosystems work
-
Tools: Experience working with a number of data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.)
-
People management:Experience overseeing and managing a team of direct collaborators
-
Project Management:Experience managing client deliverables promptly. Leveraging communications to ensure all strategies and deliverables will be delivered on time.

What you'll learn:

-
Programmatic SEO:Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high quality dynamically created local and marketplace content that fulfills the user's intent
-
Premium Data-Driven Content: Data-driven approaches often lead to heavily optimized mediocrity. Premium approaches often lead to beautiful content with an uncertain return on investment. Often companies either have low-quality data-driven content or premium content based on intuition. We use proprietary technology that leverages data to quantify the largest opportunities within the content and combine this with a premium editorial style guide to produce content that is both delightful and drives conversions
-
Growth Design: Based on 10+ years of experience and testing, we provide custom design solutions to dramatically increase key conversion funnels such as New User Experience (NUX), Authentication (Signup & Login), Commerce (Purchase & Cart), and App Growth (New Downloads & Retention)
-
Team & Process:In order to build a sustainable robust growth strategy, we focus on building teams and processes that can be successful well beyond our engagement. This starts with creating scalable systems and continues by developing iterative growth processes and teams that can continuously launch improvements that grow conversions

How we'll help:

Graphite's mission is to create an environment where you build the best work of your career.

In order to facilitate this, we provide:
-
Process As Needed - We view the process as a way to

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