Andean Revenue Director

hace 2 semanas

Colombia PepsiCo A tiempo completo

Overview:

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
LAY'S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.


Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).

pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture.

No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit.

At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes.

We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice.

At PepsiCo we create a Space to be y( )u.

Responsibilities:

  • Leads definition of roadmap for net revenue realization (NRR) targets and likely sources of growth across visual/smart pricing, trade spend optimization (terms/promo) and mix realization, ensuring alignment with financial algorithm targets
  • Integrates NRR targets into core business processes (e.g., strategic business plan (PSP), AOP/quarterly forecast) and translates NRR targets into a quarterly commercial calendar to build price and pack price architecture, trade effectiveness and optimization, and mix realization
  • Sets key execution hurdles and guiderails to safeguard NRR delivery within Governance function (e.g., channel promotional guiderails at brand/pack level, customer agreement budget levels)
  • Leads strategic projects that deliver NRR sources of growth (e.g., insights led pack price studies, insights led pack price Trade Spend Strategy and Optimization initiatives)
  • Reviews strategy post implementation and supports course correction imperatives including additional pricing overlays and upgraded/adapted promotional guiderails
  • Runs key RM meetings (e.g., quarterly review of strategy post implementation)
  • Builds broader NRM Capability and Culture across finance, commercial, and senior management via distinct NRM Steering Committee reviews and town halls Manages 4 direct reports: one RM specialist for each MU and one central RM Capability resource for the entire CU. Taps into Operating Unit and Sectorial capabilities and resources as required. Lands new tools and analysis such as the NRR
  • Owns the Revenue Management strategy and the detailed plan by BU, ensuring the alignment and coordination with the channels, to generate greater profit while protecting our market participation. D-EI
  • Defines the optimal portfolio by customer segment / format / channel based on customer and competitive knowledge to increase profit while protecting our market share. D-IE
  • Owns annual pricing strategy by customer segment / format / channel based on the market situation, the macroeconomic situation and business profitability indicators, to generate the greatest profit in the long term. D-IE
  • Defines guidelines to execute the D&A investment by client / format / channel segment to enhance returns of our investment. D-I
  • Works closely with the CU GM, Commercial Leads, and Finance in making decisions related to pricing, packaging, and discounts with indepth analyses that include consumer insights, benchmarks, competition insights, and internal financial indicators. C
  • I
  • Supports decisionmaking related to channel development in terms of execution elements and Go To Market with indepth analyses that include consumer insights, benchmarks, competition insights and internal financial indicators. C-I

LATAM

  • Develop Mix management capability as a process, considering Perfect Store.
  • Implement LATAM ́s tools in all the Countries
  • Explain and report revenue management process to LATAM team in order to respond any investements.
  • Leader Revenue Council forums, propose and develop the content. E
  • I
  • Leader, develop and implement the RevolutioM tool. Phase I and II
  • Leader, develop and implement TPM/TPO project. Phase I and I

Qualifications:

  • 57 years working in Revenue Management / Finance / Marketing, versatility to straddle lines between commercial and financial functions
  • Statistical and quantitiative background
  • Deep market knowledge in CPG industry, direct and indirect competitive dynamics, other industry trends in Rev Man, proximi

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