Account Director

hace 2 semanas

Colombia Power Digital Marketing A tiempo completo

ONLY Bilingual applicants with advance English will be considered for this position

Who We Are:


We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success.

Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services.


At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.


Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**Proficiency in spoken and written English at an advanced level is required for this role.

**This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.

About the Role:


Power Digital is seeking a Client Services, Account Director to lead account teams through all aspects of digital strategy and growth marketing.

This position plays a critical role in the growth and retention of clients.

This individual will work to drive performance through integrated marketing tactics across paid media, paid search, branding, traffic and conversion, and develop an understanding of our client's business goals to help them reach and exceed their targets.


In addition to strategy and growth, you will lead teams of highly talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary.

This individual will demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their account teams.

This individual will report to the VP of Performance Marketing.

Responsibilities:

  • Growth marketing excellence
  • Guide the team through best practices across paid media, paid search, branding, and traffic and conversion. Develop tactics to scale best practices and workflows. Lead the charge for new "outside the box" practices and key initiatives while gaining buyin and support from the team and senior leaders


 Client excellence
  • Review and analyze client contracts, renewals, and KPIs on a regular basis to ensure goals are being met. Make improvements using your expertise and experience


 Analytics
  • Work closely with and manage data and analytics teams to get a clear picture of campaigns and where optimizations can be made


 Coaching and leadership
  • Work directly with the accounts team after client onboarding to review progress and plans to show substantial success. Challenge strategy and provide coaching to uplevel existing practices and client presentations


 Crosschannel Integration
  • Lead the charge on improving communication and workflow between departments to deliver a holistic marketing plan to clients. Use creative insight and experience to deliver bestinclass omnichannel plans to meet and exceed client goals

Requirements:

  • 5+ years of experience in strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
  • 5+ years of working in a B2B and B2C lead gen environment (or with clients in these industries) required
  • Extensive CRM and Marketing Operations platform experience required (i.e. Salesforce, HubSpot, Pardot, Marketo); experience with Salesforce and HubSpot specifically preferred
  • Understanding of Lead and Opportunity/Deal KPIs, and experience reporting out on different KPIs throughout the customer journey
  • Experience speaking to businesslevel metrics such as pipeline generation, closed won deals, return on partnership,

LTV:
CAC, and deal velocity, among others

  • Advanced understanding of digital marketing and experience in lead generation tools, earned media, paid media, owned media, attribution, optimization, etc. experience in datadriven marketing is critical
  • Campaign leadership skills for endtoend campaign development including strategy, segmentation, targeting, etc. in a multichannel environment
  • Ability to quickly build rapport and develop relationships with executivelevel points of contact
  • Desire to work in a role that functions as both a marketing consultant, and a business consultant for clients
  • Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who

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