Director of Content

hace 2 semanas


Colombia Power Digital Marketing A tiempo completo

ONLY Bilingual applicants with advance English will be considered for this position

Who We Are:


We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success.

Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services.


At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in putting marketers in a strategic seat at the table and providing value in unparalleled ways.


Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**Proficiency in spoken and written English at an advanced level is required for this role.

**This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.

A day in the life:


As Director of Content Strategy, you are responsible for leading the Content Strategy for Power Digital's clients, with an emphasis on B2B and lead generation businesses.

As the leader of this Content product, you are responsible for crafting and innovating the Content product, delivering exceptional product quality to Power Digital's clients, and leading both an internal and external team of Content marketers and copywriters.


Responsibilities:

  • Develop and execute Content Marketing strategies for our B2B clients
  • Serve as the lead on Content clients to interview and gather the right information to produce highly technical content that drives results
  • Lead, train, and develop our Content team, including internal and external writers
  • Maintain healthy net revenue retention for Content clients
  • Optimize our processes, technology, and time from our people to improve client ROI
  • Recruit, build for and iterate the Content team

Role Requirements:

  • 6+ years devising marketleading content creation strategy and execution
  • Focus on Content marketing with a growth mindset and curiosity to learn and challenge yourself
  • Proven experience leading and mentoring a team, including:
  • Experience in overseeing growth and overall sentiment of team
  • Proven success in coaching and developing team members
  • Deep experience with B2B marketing strategies and tactics
  • Proven experience developing & optimizing multimedia content pieces
  • Experience managing team of both internal and external resources and partners
  • Experience leveraging AI for content production

Key Performance Indicators (KPIs)
Content Product Quality: 95%+ Client Retention Rate and 100%+ Net Revenue Retention Rate

  • Efficiency of Team: 100% Pacing to Revenue and EBITDA per Team Member KPI
  • 95%+ Team Retention Rate

Most Important Things (MITs)

  • Own Content Product Quality & Innovation as Measured by ROI for Clients
  • Performance of 4 Financial Pillars of Content
  • Client Retention and Growth (Net Revenue Retention)
  • New Business Growth
  • Service Expansion Growth
  • Efficiency of Content Production and People
  • Lead and Manage Content Marketing and Copywriting Team (Internal & External)
  • Team Retention, Satisfaction and Growth Pathing
  • Recruiting and Hiring Great Talent
  • People Development and Performance Management
  • Impact Organization's People and Culture Beyond Role
  • Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility._

Tipo de puesto:
Tiempo completo

Salario:
A partir de $3.000 al mes
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