Regional Marketing Growth Business Partner
hace 1 mes
Description:
Marsh LAC has an exciting opportunity, for the role Regional Marketing Growth Business Partner . This role will be based in Bogotá, Colombia.
What can you expect?
The Regional Practice Marketing is responsible for developing and managing the growth marketing strategy for our different practices and line of business. The regional Practice Marketing role will work closely with our regional and local Marketing teams, as well as with the different Practices/LOB leaders to develop and implement marketing and communications strategies and programs that drive business growth and client engagement, consistent with Marsh McLennan’s local/regional/global strategies.
The Regional Practice Marketing is a key member of the marketing team and reports directly to the regional Head of Marketing for the Risks business . The new team member should have a highly collaborative and proactive approach, to work closely with other professionals and ensure that all marketing initiatives are in line with the Marsh McLennan brand and consistent across all channels.
We will rely on you to:
Provide expert guidance and support in marketing and communications to business leaders within Marsh McLennan. Brand positioning: Strengthen Marsh McLennan brand, reputation and positioning as the industry’s thought leader in risk, people and strategy areas, through integrated marketing campaigns, including digital content, websites, social media, industry events, public relations, sales collateral, advertising and sponsorships. Sales Enablement: Drive a marketing strategy aligned with the go-to-market strategy and reinforce Marsh McLennan’s differentiation in the marketplace. Formulate innovative ways to position and promote Marsh McLennan solutions/products that drive growth, increase sales and support client retention. Define lead generation campaigns (paid, organic) targeted events, and internal growth initiatives, support of industry associations and centers of influence aligned under the go to market strategy. Support sales/pipeline development through execution of effective reporting, analysis and metrics to maximize ROI. Engage internal clients (business and sales colleagues) with marketing strategy through compelling internal communications.What you need to have:
Bachelor’s degree required (preference for Marketing and Advertising, Journalism, Mass Communications). Minimum of 5-10 years of experience in marketing and communications management with a thorough knowledge of marketing principles, digital (Online, Offline) strategies and communications.What makes you stand out:
Strong written and verbal communication skills, with special focus on optimized digital content. Teamwork and relationships building skills. Ability to interact with multiple internal clients/leaders, and lead multiple projects and vendors Strategic decision-making capabilities and leadership mindset. Having a broad understanding of the advertising and media ecosystem, which covers B2B offline and online campaigns, would be greatly appreciated. Proved experience managing agency partners & platform vendors Analytic and sales driven skillsis the world’s leading insurance broker and risk adviser. With over 35, colleagues operating in more than countries, Marsh serves commercial and individual clients with data driven risk solutions and advisory services. Marsh is a business of (NYSE: MMC), the leading global professional services firm in the areas of risk, strategy and people. With annual revenue approaching US $20 billion and 85, colleagues worldwide, MMC helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses: , , , and . Follow Marsh on Twitter ; ; ; and .
Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.
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