Shopper Marketing
hace 2 semanas
**Job Description**:
**Are You Ready to Make It Happen at Mondelēz International?**
**Join our Mission to Lead the Future of Snacking. Make It With Pride.**
You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.
**How you will contribute**
You will:
- Leads the development of the trade marketing part of the category annual plans (contract process)
- Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
- Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
- Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
- Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand
- Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets
**What you will bring**
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Category planning and delivering growth through category leadership
- Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
- Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
- Business planning and how to maximize revenue growth
- Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
- Analytical skills and business acumen
**More about the role**:
**Shopper Activation**
- Joint Business plan (Insights
- Cats Strategies) based on Shopper Understanding
- Robust POB Toolkits based on Consumer & Shopper Insights
- NPD & Brand Campaigns dashboards with specific KPIS and objectives.
- Promo Consumer-Shopper End to End process (planning-execution and measurement)
- Be an enabler to have Andino synergies in the different RE´s.
- A&C investment strategy & Andino Control
**Category Management**
- Develop Back & Front of Store by RE to maximize conversion
- Implement global category POB guidelines
- Set captaincy process with key customers End to End, Being an Enabler in JPB´s.
- Transform shopper insights into actions at POB. Strategic Demand Spaces Opps Leveraged on Captaincy process.
**Education**:
Professional in business administration, industrial engineering, marketing or related careers.
**Job requirements**:
- Minimum 3 years of experience in Trade Marketing in consumer good companies.
- Experience in Category Management processes is desirable.
- Experience in sales is desirable
- Advanced English
- Intermediate-advanced Excel
**No Relocation support available**:
**Business Unit Summary
***Wacam is Mondelēz **International’s Latin America presence with more the 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemela, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers.**:
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.
**Job Type**:
Regular
Category Planning & Activation
Sales
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