Paid Media Specialist

hace 2 meses

Bogotá, Colombia Somewhere A tiempo completo

PLEASE APPLY WITH AN ENGLISH CV

For the Paid Media Specialist role, we are looking for a detail-oriented, analytical, hard-working, problem-solver team player. Help us build, optimize and analyze search campaigns, scale paid search volume while maximizing our return on investment, and reinforce search channels with data, consumer insight, best practices and infrastructure improvements. If this sounds like you, join our growing team.

Responsibilities

  • Drive paid search & social strategy and day-to-day operations (Google AdWords, Bing, Facebook Ads), with the goal of driving incremental revenues for our clients
  • Build the project roadmap for the channel, launch and monitor direct response paid search and paid social campaigns, and assist with tracking and reporting
  • Build target audiences in Google Ads and Facebook/Instagram Ads
  • Initiate testing for display re-engagement and video advertising via Google Display Network, and Youtube advertising
  • Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition
  • Collaborate with other channel owners to ensure consistent messaging across all performance marketing mediums

Minimum Qualifications

  • 5+ years of hands-on experience in paid search and paid social marketing
  • Expert in Google Ads and Facebook/Instagram Ads
  • Strong understanding of Amazon marketplace and advertising Strong rigor and excellent analytical skills
  • Deep understanding of a/b testing
  • Experience with third-party SEM buying and marketing analytics tools (e.g. Marin, SEMRush, Google Analytics etc)
  • Excellent communicator in oral and written English
  • Great team player and strong attention to detail
  • Thrives in a fluid, fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision-making across all levels of the organization
  • Curious, independent, rigorous and proactive
  • Bachelor’s degree in business, marketing or associated studies

Preferred Qualifications

  • Digital / Performance marketing agency experience is not required, but a BIG plus
  • Working in east-coast working hours (9 am - 6 pm EST) is required
  • SA360, GA360 knowledge is a plus

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