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Paid Media Strategist

hace 3 meses


Otra Bogotá DC, Colombia Solvo Global A tiempo completo

Paid Media Strategist - Bilingüe

Buscamos un Paid Media Strategist con al menos cuatro años de experiencia en estrategia de medios pagados, experiencia práctica en implementación con énfasis en anuncios de búsqueda de Google (google ads) e inglés avanzado C1. 

Responsabilidades

Actuar como un socio estratégico para los clientes.Configurar la campaña inicial, incluida la investigación de palabras clave, el texto del anuncio y el seguimiento de la conversión
Ejecutar pruebas, recopilar y analizar datos, identificar tendencias y perspectivas para lograr el máximo retorno de la inversión en campañas de búsqueda de pago, display y redes sociales
Realizar el seguimiento, informar y analizar los análisis del sitio web y las iniciativas y campañas de medios de pago.Gestionar los gastos de la campaña, Mantener el presupuesto, estimar los costes mensuales y conciliar las discrepancias.Consultar sobre las mejores prácticas de la página de destino y los ajustes de copia necesarios para mejorar el compromiso y la conversión posteriores al clic.Realizar el descubrimiento, la expansión y la optimización continuos de palabras clave de pago.Investigar y analizar la publicidad de la competencia.Ayudar al equipo de ventas con presentaciones y desarrollo de propuestas.

Habilidades requeridas:

Más de 4 años en estrategia de medios pagados 
Experiencia en Google Analytics, Google Tag Manager, Google Search Console
Data Studio o experiencia similar presentación de informes con la visualización de datos

Condiciones

Contrato a termino indefinidoModalidad RemotaHorarios: Lunes a viernes de 10:00 a.m - 8;00 p.m Col