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Paid Media Marketer

hace 2 meses

Bogotá, Colombia Sagan A tiempo completo

Job Title: Paid Media Marketer - LATAM
Location: Remote (CST Time Zones)
Salary Range: up to 1500 USD

Work Schedule: Monday to Friday, 7:00 AM to 04:00 PM (CST)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

About the Company:

Sagan represents a forward-thinking company dedicated to enhancing its digital marketing strategies through innovative paid media campaigns. The company prides itself on its creative approach, commitment to excellence, and ability to drive measurable results across various social media platforms.

Position Overview:

The Paid Media Marketer will develop and execute comprehensive paid media strategies across platforms such as Meta, Pinterest, Google Ads, and TikTok. The role requires managing and optimizing campaigns, crafting compelling ad copy, and working collaboratively with the marketing team to ensure cohesive messaging and maximum ROI. This position also involves working in both English and Spanish markets and requires strong analytical skills to measure campaign success and make data-driven decisions.

Key Responsibilities:

  • Develop and implement paid media strategies aligned with the company's marketing objectives.
  • Manage and optimize campaigns across Meta, Pinterest, Google Ads, and TikTok.
  • Create engaging ad copy, hooks, and creative content for various social media platforms.
  • Conduct A/B testing to optimize ad performance and improve conversion rates.
  • Analyze campaign performance and provide regular reports on KPIs.
  • Collaborate with the product and marketing teams to ensure cohesive messaging across all channels.
  • Manage budgets for paid media campaigns and ensure efficient ad spend.
  • Stay updated on the latest trends and best practices in social media advertising.

Qualifications:

  • 2+ years of experience in paid media marketing, particularly on Facebook, Instagram, and TikTok.
  • Proven track record of creating successful social media ad campaigns.
  • Strong creative skills with the ability to develop engaging hooks and ad copy.
  • Fluency in English and Spanish (written and verbal).
  • Experience with Facebook Ads Manager, TikTok Ads Manager, and other relevant advertising platforms.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Strong communication skills and ability to work collaboratively in a team environment.
  • Experience with A/B testing and optimization techniques for social media advertising.

Nice-to-Haves:

  • Familiarity with social media content creation tools and graphic design software.
  • Understanding of e-commerce marketing strategies and best practices.
  • Excellent project management skills with the ability to handle multiple campaigns simultaneously.

Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and intro video in English format.