Sr. Specialist CRM Operations

hace 2 semanas

Bogotá, Colombia adidas A tiempo completo

Purpose:  

The Senior Specialist Consumer Engagement Operations is responsible for the end-to-end execution of both CRM and membership programs for adidas North America. This person will ensure flawless operations across Newsletter, Trigger and Transactional emails, push notifications, and membership-related operational needs supporting brand and ecommerce across adidas by partnering with internal and external stakeholders, along with creative resources to create best in class consumer-focused digital marketing communications. 

 

Knowledge, Skills, and Abilities: 

  • Execute email & push notifications marketing campaigns and push notifications including setup, deployment, testing, and optimization in collaboration with CRM team. 

  • Execute digital membership campaigns including alignment, setup, deployment, testing, results, and optimization in collaboration with the NAM membership team. 

  • Oversee the process of collecting & uploading campaign assets, including links, supporting creative, subject lines, and disclaimers. 

  • Build campaigns and define audiences within a large-scale email platform 

  • Act as point person with channel partners, including Business Units, Retail, Digital Content, and Global Product Owners to ensure campaigns and assets are scheduled, tracked, and received promptly. 

  • Utilize planning tools, such as Smartsheet & JIRA to manage overall workflow, meet deadlines for asset delivery, and approve final content. 

  • Quality assurance and testing of campaigns for accuracy, brand consistency, functionality & customer experience. 

  • Oversee CRM & membership campaign approval processes by collaborating across teams. 

  • Identify improvements in CRM or Membership campaign performance, specifically new testing opportunities. 

  • Maintain knowledge base of email, target consumer, retail, digital marketing, and competitive trends 

  • Detail-oriented and able to be flexible with changing timelines. 

  • Strong command of the English language, communication and presentation skills, and confidence in speaking in groups and sharing perspective Global/US&CA CRM & Membership 

  • Ability to work well under pressure and meet tight deadlines.  

  • Advanced computer skills, proven experience in Excel 

  • Strong quantitative and qualitative analytical skills 

  • Strong time management, planning, and organizational skills 

  • An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes. 

  • Motivated by testing and learning, evolving, and improving the channel, and building your own channel knowledge and experience. 

  • Analytical, logical, and data-driven mindset geared towards driving efficiency and test opportunities. 

  • Foundational understanding of the various components of email marketing – Strategy/Operations/Analytics/Creative/ 

  • Good relationship-building skills with a natural ability to create rapport. 

  • Previous work and knowledge of working with key email service providers such as SalesForce Marketing Cloud is a plus. 

 

Qualifications:  

  • Bachelor's degree required. 

  • 2+ years of digital or growth marketing experience (preferably in an eCommerce Retail environment)  

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