Sr. Specialist CRM Operations
hace 2 semanas
Purpose:
The Senior Specialist Consumer Engagement Operations is responsible for the end-to-end execution of both CRM and membership programs for adidas North America. This person will ensure flawless operations across Newsletter, Trigger and Transactional emails, push notifications, and membership-related operational needs supporting brand and ecommerce across adidas by partnering with internal and external stakeholders, along with creative resources to create best in class consumer-focused digital marketing communications.
Knowledge, Skills, and Abilities:
- Execute email & push notifications marketing campaigns and push notifications including setup, deployment, testing, and optimization in collaboration with CRM team.
- Execute digital membership campaigns including alignment, setup, deployment, testing, results, and optimization in collaboration with the NAM membership team.
- Oversee the process of collecting & uploading campaign assets, including links, supporting creative, subject lines, and disclaimers.
- Build campaigns and define audiences within a large-scale email platform
- Act as point person with channel partners, including Business Units, Retail, Digital Content, and Global Product Owners to ensure campaigns and assets are scheduled, tracked, and received promptly.
- Utilize planning tools, such as Smartsheet & JIRA to manage overall workflow, meet deadlines for asset delivery, and approve final content.
- Quality assurance and testing of campaigns for accuracy, brand consistency, functionality & customer experience.
- Oversee CRM & membership campaign approval processes by collaborating across teams.
- Identify improvements in CRM or Membership campaign performance, specifically new testing opportunities.
- Maintain knowledge base of email, target consumer, retail, digital marketing, and competitive trends
- Detail-oriented and able to be flexible with changing timelines.
- Strong command of the English language, communication and presentation skills, and confidence in speaking in groups and sharing perspective Global/US&CA CRM & Membership
- Ability to work well under pressure and meet tight deadlines.
- Advanced computer skills, proven experience in Excel
- Strong quantitative and qualitative analytical skills
- Strong time management, planning, and organizational skills
- An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes.
- Motivated by testing and learning, evolving, and improving the channel, and building your own channel knowledge and experience.
- Analytical, logical, and data-driven mindset geared towards driving efficiency and test opportunities.
- Foundational understanding of the various components of email marketing – Strategy/Operations/Analytics/Creative/
- Good relationship-building skills with a natural ability to create rapport.
- Previous work and knowledge of working with key email service providers such as SalesForce Marketing Cloud is a plus.
Qualifications:
- Bachelor's degree required.
- 2+ years of digital or growth marketing experience (preferably in an eCommerce Retail environment)
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