Content Marketing Lead

hace 1 día

Bogotá, Bogotá D.E., Colombia Hire Horatio CX A tiempo completo

Position Summary: 

The content marketing lead owns the creation and execution of a content strategy that strengthens brand presence, engages target audiences, and drives demand across channels. This role owns the content calendar, manages production, and ensures that all content supports the customer journey and business goals. 
 

Responsibilities:

Develop and manage a comprehensive content marketing strategy aligned with company objectives. Own and maintain the editorial calendar to ensure a steady flow of relevant content. Write, edit, and publish high-quality content, including blogs, whitepapers, case studies, newsletters, video scripts, and social media posts. Own and organize strategic webinars. Collaborate with design, sales, and SEO teams to produce optimized content for visibility, engagement, and lead generation.Repurpose content across multiple formats and channels to extend reach and impact. Analyze content performance metrics (traffic, engagement, conversions) and adjust strategy accordingly. Oversee external freelancers, agencies, and content partners. Ensure all content aligns with brand guidelines, tone of voice, and messaging consistency. Support campaign launches with tailored content pieces across marketing channels 

Required Skills/Abilities: 

Exceptional writing and editing skills with the ability to adapt tone and style for different audiences and formats.Strong strategic thinking with proven ability to build and execute multi-channel content strategies. Excellent project management skills; able to prioritize, manage multiple deadlines, and maintain attention to detail.Deep understanding of SEO principles and how to apply them in content creation. Strong analytical skills with the ability to interpret content performance data and translate insights into action.Comfortable producing a wide range of content formats (blogs, whitepapers, case studies, video scripts, webinars, newsletters, eBooks, social posts). Ability to collaborate cross-functionally with marketing, sales, design, and subject matter experts. Experience managing freelancers, agencies, or external partners to deliver high-quality content at scale. Creative mindset with an eye for storytelling and positioning content to drive engagement and demand. 

Education and Experience:

Advanced, near-native English proficiency.Bachelor's degree in Marketing, Communications, Journalism, or related field 5-7 years of professional experience in content marketing, copywriting, or related roles (preferably in B2B, SaaS, or professional services).If degree, 2–4 years of professional experience in content marketing, copywriting, or related roles (preferably in B2B, SaaS, or professional services).Demonstrated success in developing and executing content strategies that drive measurable business results. Hands-on experience with SEO, content management systems (CMS), and marketing automation tools (e.g., HubSpot, Marketo, WordPress). Experience planning and hosting webinars, virtual events, or thought leadership initiatives. Proven track record of creating content aligned to the buyer's journey, supporting both awareness and demand generation. Experience in managing and mentoring a content team or freelancers is preferred. Familiarity with analytics tools (e.g., Google Analytics, HubSpot, SEMrush, Ahrefs) to measure and report on content performance. Knowledge of the CX, outsourcing, or tech industry is a strong plus. 

On-site role based in Bogota.

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