Marketing Consultant

hace 1 semana

Bogotá, Bogotá D.E., Colombia Mindtech A tiempo completo


About Mindtech
Mindtech is your gateway to exciting and impactful tech projects. We specialize in end-to-end software outsourcing, linking Latin American talent with global opportunities. Our fast, cost-effective approach ensures that our clients receive exceptional service and innovative solutions. With a diverse team of over 70 skilled professionals across Latin America and the US, we are committed to delivering software that drives success.

About the role
Reporting directly to the Sales and Marketing, the Marketing Consultant will be responsible for developing and executing strategic marketing initiatives that increase brand awareness, drive customer acquisition, and support the launch of our next-generation AI product.

This is a high-impact, hands-on role ideal for a growth-oriented marketer who thrives at the intersection of content, paid acquisition, and product marketing.

Requirements

  • 4-7 years of experience in B2B marketing, demand generation, or product marketing, preferably in SaaS, AI, or UX-related industries.
  • Proven experience driving lead generation through paid digital channels.
  • Strong understanding of content marketing, brand positioning, and storytelling.
  • Experience launching and marketing AI-powered or data-driven products is a plus.
  • Comfortable working in a fast-paced, high-growth environment with cross-functional teams.


Responsibilities
Demand Generation & Paid Media

  • Develop and execute lead generation strategies through paid digital channels (Google Ads, LinkedIn, programmatic, and other acquisition platforms).

  • Optimize campaign performance, conversion rates, and cost per lead (CPL) to maximize ROI.

  • Partner with sales teams to align marketing efforts with revenue goals and track the effectiveness of lead-generation campaigns.

  • Email marketing to current customers and prospect lists to drive engagement and conversion

  • Experience in PLG, especially targeting Enterprise companies

Content & Brand Strategy

  • Own and execute Wevo's content marketing strategy, including blogs, case studies, white papers, and thought leadership pieces.

  • Craft compelling messaging that speaks to enterprise clients and UX researchers, ensuring brand consistency across all channels.

  • Work closely with product and UX teams to develop customer-centric narratives that highlight Wevo's value.

AI Product Launch & Go-to-market (GTM) Strategy

  • Lead the marketing launch of Wevo's new AI-powered product, driving positioning, messaging, and integrated campaigns.

  • Coordinate cross-functional teams (product, sales, customer success) to ensure a successful rollout.

  • Develop webinars, events, and engagement campaigns to drive product awareness and user adoption.

Marketing Operations & Analytics

  • Track and analyze marketing performance metrics, using insights to inform growth strategies.

  • Manage marketing automation workflows and optimize lead nurturing sequences.

  • Experiment with new marketing technologies and strategies to improve Wevo's demand generation efforts.


We offer
●100% remote work
●Salary in USD
●Referral Program


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