Marketing Operations Specialist

SD Solutions is looking for a talented Marketing Operations Specialist.

Company offers a hybrid format of work: (hybrid office visit - 3 days in the office/2 remote). The office is located in Edificio Select, Cra. 29c, El Poblado, Medellín, Antioquia, Colombia.

The Marketing Operations Lead owns the strategy, systems, and processes that power Opt Health's customer acquisition and digital marketing performance. You'll lead all marketing operations — from SEO and paid media to landing-page conversion and automation — ensuring every dollar and click is measurable and optimized.

This role bridges strategy and execution: a hands-on operator who can build scalable systems, analyze performance data, and guide cross-functional teams toward predictable, high-quality lead generation.

Responsibilities:

• Own and maintain the marketing tech stack (CRM integrations, HubSpot / Salesforce / ActiveCampaign / Zapier / GA4).
• Implement proper campaign tracking, tagging, and attribution.
• Build and manage dashboards to measure key KPIs: acquisition volume, CPL, CAC, ROAS, and conversion.
• Partner with RevOps and analytics teams for end-to-end funnel visibility.
• Develop and execute SEO strategy — keyword planning, technical optimization, content alignment, backlinking.
• Manage and optimize paid media across Google Ads, Meta, Bing, YouTube, and retargeting platforms.
• Collaborate with content and creative teams to align messaging, CTAs, and landing-page experiences with acquisition goals.
• Measure and report ROI by channel; reallocate budgets based on performance data.
• Oversee Opt Health's WordPress site, including design and performance optimizations.
• Build and optimize landing pages for campaigns and new products.
• Conduct A/B testing for layout, copy, and user flow to improve conversion rates.
• Ensure site health: page speed, mobile responsiveness, SEO compliance, and analytics tracking.
• Design and implement marketing automation workflows (lead nurture, scoring, reactivation).
• Integrate automation with CRM and ad platforms to streamline the lead journey.
• Maintain list segmentation, tagging, and data hygiene standards.
• Partner with Sales and Client Liaisons to ensure proper lead hand-off and follow-up SLAs.
• Act as the marketing systems SME — training and supporting cross-functional users.
• Partner with Sales, RevOps, and Client Success to ensure consistent funnel metrics and reporting.
• Present actionable insights and growth recommendations to leadership.
• Manage relationships with external vendors (agencies, developers, and tool providers).

Requirements:

• 6+ years of experience in marketing operations, digital acquisition, or growth marketing.
• Proven track record managing SEO, Google Ads, Meta Ads, and WordPress site optimization.
• Hands-on experience with Salesforce, Google Ads, WordPress, or similar tools.
• Strong analytical mindset — expert in Google Analytics 4, Tag Manager, Search Console, and Tableau / Looker Studio.
• Familiarity with A/B testing, CRO, and funnel optimization tools.
• Comfortable translating marketing data into business insights and strategic actions.
• Excellent project management and communication skills.
• Experience in health services, wellness, or subscription-based businesses preferred.

Advantages:

• Working knowledge of HTML/CSS for WordPress editing.
• Experience with Zapier (or similar tools) and workflow automation.
• Understanding of privacy, HIPAA-safe, or compliant marketing practices.
• Ability to manage budgets and forecast ROI across multiple digital channels.

About the company:

NDA, HealthTech Solutions is a forward-thinking health-services organization committed to delivering premium outcomes and experiences to our clients. As we scale, we seek a strategic and operational leader to own the systems, data, and processes that drive our revenue engine. SD Solutions will serve as our hiring partner for this search.

Job Type: Full-time