Digital Marketing Specialist

hace 5 días

Medellín, Antioquia, Colombia Outsourced A tiempo completo US$40.000 - US$60.000 al año

At Outsourced, we connect top talent with exciting opportunities at innovative global companies. We partner with fast-growing businesses around the world to help them build high-performing teams

We are seeking a Digital Marketing Specialist - Campaigns & Demand Generation to join a leading cybersecurity scale-up client that's redefining how companies protect themselves from bots, fraud, and automated threats. Their technology is trusted by major global brands and high-traffic platforms, and they're known for combining cutting-edge security innovation with an engineering-driven culture.

Core Responsibilities

  • Manage bidding and day-to-day paid media campaigns.
  • Develop and test messaging, creative, and offers to maximize engagement and conversions.
  • Track campaign KPIs and recommend adjustments to improve ROI.

Qualifications

  • 2-4 years of experience in digital campaign management or demand generation, preferably B2B channels including LinkedIn and Google Ads paid media.
  • Familiarity with marketing automation platforms (HubSpot) and CRM systems (Salesforce).
  • Strong project management skills with ability to run multiple campaigns simultaneously.
  • Results-oriented with an understanding of marketing funnel metrics and conversion optimization.
  • Very high proficiency of English

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