Marketing Operations Specialist

hace 1 semana

Medellín, Antioquia, Colombia NeoWork A tiempo completo $30.000 - $60.000 al año

We are looking for a HubSpot-savvy Marketing Operations Specialist to design and execute automated marketing workflows, support outbound engagement, and manage digital touchpoints across platforms. This is a hands-on role that requires expertise in HubSpot marketing automation, strong communication skills, and the ability to contribute to lead nurturing and conversion efforts.

The ideal candidate will thrive in a fast-moving environment, is proactive with ideas, and knows how to translate business goals into effective marketing flows and campaigns.

Key Responsibilities
  • Build and manage advanced workflows and email nurture campaigns within HubSpot
  • Design and implement automated marketing sequences that move leads through the sales funnel
  • Conduct strategic outbound calls to engage and qualify leads (not a full-day call role)
  • Respond promptly and professionally to inbound social media messages and inquiries
  • Track and optimize performance of workflows and campaigns for lead conversion
  • Collaborate with internal stakeholders to align messaging and outreach strategies
  • Assist in managing and maintaining a consistent social media presence to support brand awareness
  • Maintain CRM data hygiene and segmentation strategies in HubSpot
Requirements
  • 3+ years of experience in marketing operations, with a strong focus on HubSpot
  • Proven ability to create and optimize complex HubSpot workflows and campaigns
  • Excellent verbal and written English communication skills (C1 or higher)
  • Comfortable making occasional outbound calls to prospects
  • Experience responding to social media inquiries in a brand voice
  • Understanding of lead nurturing, segmentation, and funnel optimization
  • Strong organizational skills and attention to detail
  • Self-starter who thrives in a remote, collaborative environment
Benefits
  • We offer health insurance for contractors
  • Holiday Extra Pay
  • The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
  • This is a 100% home-based position
  • We prioritize the mental health of our team members and offer mental health days to support their well-being.
  • In addition to the base salary, performance-based incentives are provided.
  • There is an annual review and appraisal process in place.
  • There are ample opportunities for professional growth and advancement within the company.

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