Business Development Representative

hace 6 días


Medellín, Antioquia, Colombia Roca Alliances S.A A tiempo completo
Business Development Representative (BDR)
Location: Medellin Colombia - On site

Do you have 3–5 years of B2B SaaS business development experience and a proven track record of generating SQLs (Sales Qualified Leads)?

We are seeking an analytical and results-driven BDR to join our Demand Generation team. Your mission will be critical: to expand our 360 platform across the Grocery, Convenience Retail (C-Store), and other emerging verticals.

Your Key Responsibilities & Impact:
  • Hunting & Qualification: Actively identify, prioritize, and qualify high-potential accounts using data analysis, intent data, and CRM insights (Salesforce, HubSpot, LinkedIn Sales Navigator).
  • Strategic Research: Conduct deep market and Ideal Customer Profile (ICP) research to convert market data into targeted, personalized outreach and meaningful conversations.
  • Pipeline Generation: Execute highly personalized outreach through digital channels to generate interest and book discovery calls/demos for Account Executives, ensuring seamless, well-contextualized handoffs.
  • Collaboration: Partner closely with Product Marketing and Sales to align messaging, support ABM campaigns, coordinate event outreach, and provide data-driven feedback to improve lead quality.
  • Goal Management: Consistently meet or exceed weekly activity goals across all channels (email, phone calls, LinkedIn) and show measurable month-over-month growth in engagement and conversion rates.
Essential Qualifications (Must-Haves):
  • 3–5 years of experience in B2B SaaS business development or lead qualification.
  • Proficiency with Salesforce, HubSpot, and LinkedIn Sales Navigator.
  • Strong analytical ability to interpret data, intent, and engagement metrics.
  • Excellent written communication skills for precise and professional digital outreach.
  • Proven ability to manage weekly activities and show measurable performance growth.
Bonus Points (Nice-to-Haves):
  • Experience in retail technology, grocery, convenience, or food & beverage industries.
  • Familiarity with Account-Based Marketing (ABM) and event-driven outreach strategies.

If you are ready for a role where your strategic thinking and execution directly fuel company growth, we want to hear from you



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