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Marketing & Appointment Specialist

hace 2 semanas

Bogotá, Colombia MOVE A tiempo completo

MOVE is a rapidly growing start-up company in Southern California that helps businesses grow and outsource virtual employees.

**Benefits**:

- Competitive salary
- Strong support system
- Salary increase starting on your first year of employment (based on performance)
- Health benefit ($30/month)
- No computer activity monitoring
- Training materials for upskilling provided
- Paid holiday leaves (depending on the holidays that the client observes)
- Paid sick leaves (sick leave convertible to cash if perfect attendance)
- Paid planned leaves
- Internet Allowance ($25/month)

**Key Responsibilities**:

- Digital Marketing Strategy: Develop and implement effective marketing strategies to increase online visibility and drive traffic to digital platforms.
- Lead Generation: Identify, engage, and qualify leads through various marketing channels to ensure a steady pipeline of high-quality prospects.
- Appointment Setting: Communicate with prospects to schedule meetings, ensuring accurate and timely coordination with clients or internal teams.
- Social Media Management: Oversee social media accounts by creating and scheduling posts, monitoring engagement, and responding to inquiries.
- Content Coordination: Collaborate with content creators to ensure marketing materials align with brand messaging and objectives.
- CRM Management: Update and maintain lead information in customer relationship management (CRM) systems, tracking communication history and follow-ups.
- Performance Analytics: Analyze the performance of marketing campaigns and appointment-setting efforts to identify areas for improvement.
- Collaboration: Work closely with sales and marketing teams to ensure alignment on goals and strategies.
- Ad Hoc Tasks: Provide support for additional marketing or administrative tasks as needed.

**Requirements & Qualifications**:

- Minimum of 3 years of experience in digital marketing, lead generation, or a related field.
- Proven track record of qualifying leads and setting appointments effectively.
- Proficiency in marketing tools (e.g., HubSpot, MailChimp) and appointment scheduling software.
- Strong written and verbal communication skills for client interactions.
- Analytical skills to evaluate campaign performance and lead quality.
- Excellent organizational and multitasking abilities to manage multiple campaigns and appointments.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- **Amenable to work Monday to Friday between 8 AM to 5 PM Mountain Standard Time (MST)**

**Preferred Qualifications**:

- Experience with paid advertising platforms such as Google Ads or social media advertising.
- Previous experience in appointment setting within a sales or marketing team.

**Experience**:

- Digital Marketing: 2 years (required)

**Language**:

- English (required)