Digital Marketing Specialist

hace 2 semanas

Bogotá, Colombia Builder Lead Converter A tiempo completo

**Builder Lead Converter**:
**Digital Marketing Specialist**:
**About Us**:
Builder Lead Converter is a dynamic and innovative company specializing in helping builders convert leads into customers through cutting-edge marketing strategies. We pride ourselves on delivering exceptional results and providing our clients with top-tier service. We are seeking a passionate and experienced

**Digital Marketing Specialist**
to join our team and drive our online advertising, social media, and performance reporting efforts.

**Responsibilities**:

- Manage and optimize paid advertising campaigns across

**Facebook, Instagram, YouTube, and TikTok**to maximize ROI.
- Schedule and publish content (provided by the creative team) across

**Facebook, Instagram, YouTube, TikTok, and Google Business Profile (GBP)**.
- Monitor social engagement, identify trends, and provide insights to the marketing team.
- Analyze and report on the performance of all paid campaigns and social channels, providing

**weekly and monthly reports**with actionable recommendations.
- Track and improve KPIs, including

**CTR, CPC, CPA, ROAS, and conversions**.
- Implement and maintain tracking using

**Google Tag Manager (GTM)**and ensure proper conversion tracking across all platforms.
- Build custom dashboards and automate reporting using

**Google Analytics (GA4), Looker Studio, and other tools**to deliver clear, data-driven insights.
- Stay updated with the latest trends and best practices in

**digital advertising, analytics, and social media platforms**.
- Ensure consistent brand messaging across all digital channels.
- Identify

**new opportunities to generate more leads**through campaign optimization, platform features, and emerging digital channels.

***:
**Requirements**:

- Proven experience as a

**Digital Marketing Specialist**or similar role.
- Strong expertise in

**Facebook Ads Manager, YouTube Ads, TikTok Ads Manager, and Google Business Profile optimization**.
- Proficiency in

**Google Tag Manager (GTM)**and experience with

**conversion tracking setup**.
- Skilled in using analytics and reporting tools such as

**Google Analytics / GA4, Meta Business Suite, Looker Studio, and platform-native insights**.
- Strong analytical skills with the ability to interpret data and make

**data-driven decisions**.
- Excellent organizational skills and attention to detail.
- Ability to work independently and collaboratively in a

**fast-paced, results-oriented environment**.
- Bachelor's degree in Marketing, Business, or a related field is preferred.

***:
**What We Offer**:

- Competitive salary:
**$1,400 - $1,700/month**.
- Remote position.
- Working hours:
**8 am - 5 pm CDT, Monday to Friday**.
- Opportunities for professional growth and development.
- A supportive and collaborative work environment.
- The chance to make a significant impact on the company's growth and success.

**Join Builder Lead Converter and help us shape the future of lead conversion through performance-driven digital marketing

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