Marketing Operations Specialist

SD Solutions is looking for a talented **Marketing Operations Specialist.**

Company offers a hybrid format of work: (hybrid office visit - 3 days in the office/2 remote). The office is located in Edificio Select, Cra. 29c, El Poblado, Medellín, Antioquia, Colombia.

The **Marketing Operations Lead** owns the strategy, systems, and processes that power Opt Health’s customer acquisition and digital marketing performance. You’ll lead all marketing operations — from SEO and paid media to landing-page conversion and automation — ensuring every dollar and click is measurable and optimized.

This role bridges strategy and execution: a hands-on operator who can build scalable systems, analyze performance data, and guide cross-functional teams toward predictable, high-quality lead generation.

**Responsibilities**:

- Own and maintain the marketing tech stack (CRM integrations, HubSpot / Salesforce / ActiveCampaign / Zapier / GA4).
- Implement proper campaign tracking, tagging, and attribution.
- Build and manage dashboards to measure key KPIs: acquisition volume, CPL, CAC, ROAS, and conversion.
- Partner with RevOps and analytics teams for end-to-end funnel visibility.
- Develop and execute SEO strategy — keyword planning, technical optimization, content alignment, backlinking.
- Manage and optimize paid media across Google Ads, Meta, Bing, YouTube, and retargeting platforms.
- Collaborate with content and creative teams to align messaging, CTAs, and landing-page experiences with acquisition goals.
- Measure and report ROI by channel; reallocate budgets based on performance data.
- Oversee Opt Health’s **WordPress** site, including design and performance optimizations.
- Build and optimize **landing pages** for campaigns and new products.
- Conduct A/B testing for layout, copy, and user flow to improve conversion rates.
- Ensure site health: page speed, mobile responsiveness, SEO compliance, and analytics tracking.
- Design and implement marketing automation workflows (lead nurture, scoring, reactivation).
- Integrate automation with CRM and ad platforms to streamline the lead journey.
- Maintain list segmentation, tagging, and data hygiene standards.
- Partner with Sales and Client Liaisons to ensure proper lead hand-off and follow-up SLAs.
- Act as the marketing systems SME — training and supporting cross-functional users.
- Partner with Sales, RevOps, and Client Success to ensure consistent funnel metrics and reporting.
- Present actionable insights and growth recommendations to leadership.
- Manage relationships with external vendors (agencies, developers, and tool providers).

**Requirements**:

- **6+ years** of experience in marketing operations, digital acquisition, or growth marketing.
- Proven track record managing **SEO, Google Ads, Meta Ads**, and **WordPress** site optimization.
- Hands-on experience with **Salesforce**, **Google Ads, WordPress**, or similar tools.
- Strong analytical mindset — expert in **Google Analytics 4**, **Tag Manager**, **Search Console**, and **Tableau / Looker Studio**.
- Familiarity with A/B testing, CRO, and funnel optimization tools.
- Comfortable translating marketing data into business insights and strategic actions.
- Excellent project management and communication skills.
- Experience in health services, wellness, or subscription-based businesses preferred.

**Advantages**:

- Working knowledge of HTML/CSS for WordPress editing.
- Experience with Zapier (or similar tools) and workflow automation.
- Understanding of privacy, HIPAA-safe, or compliant marketing practices.
- Ability to manage budgets and forecast ROI across multiple digital channels.

**About the company**:
NDA, HealthTech Solutions is a forward-thinking health-services organization committed to delivering premium outcomes and experiences to our clients. As we scale, we seek a strategic and operational leader to own the systems, data, and processes that drive our revenue engine. SD Solutions will serve as our hiring partner for this search.