Marketing Operations Specialist

**Marketing Operations Specialist** We are seeking an experienced and hands-on Marketing Operations Specialist to join our dynamic Marketing team. The Marketing Operations Specialist will play a crucial role in optimizing and streamlining our technology, database, and processes to drive efficiency, effectiveness, and overall program success. This role will be responsible for setting-up and executing campaigns, supporting Sales or Marketing technologies, database accuracy/cleanliness, and supporting cross-functional collaboration between various internal stakeholder teams. **Why join Tipalti?** Tipalti is one of the world's fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million, valuing us at over $8.3 billion. With total funding of just over $550 million, and with more than 5000 global customers, Tipalti is one of the most valuable private fintech companies in the world. At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin. **In this role, you will be responsible for**: - Create and execute new outbound campaigns within Marketo. - Troubleshoot technical issues and collaborate with the team to resolve them. - Manage campaign member data, including normalization, enrichment, and validation. - Ensure best practices for data governance, ensuring data accuracy and compliance with relevant regulations. - Lead marketing automation efforts in various regions, including campaign setup, nurturing, and campaign personalization to drive engagement and conversion. - Ensure the alignment of technology, data, and processes to support campaign goals. - Identify opportunities for process improvement between the Marketing/Sales/Business Development teams and implement streamlined workflows. - Collaborate with cross-functional teams to ensure alignment and efficiency in sales follow-up processes. **About you** - Must have **professional-level** hands-on technical experience with marketing automation systems (Marketo, Hubspot, Eloqua, Pardot, or similar). - **Professional** experience working within Salesforce. - Strong analytical and problem-solving skills. - Excellent project management and organizational abilities. - Understanding of data privacy and compliance regulations (e.g., GDPR, CCPA). - Strong communication and interpersonal skills. - Ability to work collaboratively in a cross-functional team. **Nice to Have** - **Extensive** experience in revenue or marketing operations, technology, and data management in a B2B SaaS environment. - Experience with ABM platforms (e.g., 6sense, Demandbase, Segment) is a plus. Tipalti is posting this job opening for and on behalf of SDS (Cyprus) Limited and/or SDS Tbilisi Limited, LLC (both are hereinafter referred to as "SDS"). Any potential employment and/or consulting arrangements entered into, as it relates to this job opening, will be between you and SDS. Tipalti shall not be held responsible for the information and contents contained in this job posting, or for any issues arising out of or related to this job posting. **Interested in learning more about us?** Tipalti is the only company handling both global partner payments and accounts payable workflows for high-velocity companies across the entire financial operations cycle: onboarding and managing global suppliers, instituting procurement controls, streamlining invoice processing and approvals, executing payments around the world, and reconciling payables data across a multi-subsidiary finance organization. Tipalti enables companies to scale quickly by making payables strategic with operational, compliance, and financial controls. Through Tipalti, our clients can efficiently and securely pay thousands of partners and suppliers in 196 countries within minutes. **Accommodations** **Privacy