Head of Customer Retention

hace 7 días


WorkFromHome, Colombia Workana A tiempo completo

Head of Customer Retention & Loyalty Ubicación: Bogotá, Colombia Modalidad: Híbrido 3x3 (incluye sábados mediodía) Área: Riesgo & Data / CEO KrediYA está buscando un(a) Head de Retención & Fidelización para liderar la estrategia de recompra, ciclo de vida, fidelización y lealtad de usuarios. Este rol combina experimentación, analítica y CRM avanzado para aumentar el valor de vida del cliente, reducir churn y fortalecer relaciones con aliados comerciales. Responsabilidades Diseñar la estrategia nacional (o regional) de fidelización, recompra y retención. Construir cohorts, segmentos y journeys basados en comportamiento, riesgo y valor. Diseñar e implementar campañas multicanal (WhatsApp, SMS, email, push). Liderar la ejecución técnica en HubSpot y coordinar automatizaciones avanzadas. Tomar decisiones basadas en data (trabaja directamente con el equipo de datos). Aumentar frecuencia de uso, engagement digital y recompra por cohortes. Trabajar transversalmente con Producto, Marketing, Data, Operaciones y Growth. Comprender profundamente una base de usuarios no bancarizada y con bajo acceso a productos financieros tradicionales. Requirements 7+ años en retención, CRM, lifecycle marketing o fidelización. Experiencia en fintech, retail, banca, telcos o e-commerce. Dominio de plataformas como Braze, HubSpot, Salesforce, Iterable o similares. Alta capacidad analítica y experiencia con experimentación/A-B testing. Profesional en Ingeniería, Administración, Marketing, Economía o afines. Inglés deseable. Benefits Salario competitivo. Rol ejecutivo con impacto directo en la evolución digital de toda la región. Autonomía para construir y liderar nuevos productos e iniciativas. Trabajo con equipos regionales multifuncionales. Oportunidad de crecimiento en una fintech en plena expansión. #J-18808-Ljbffr



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