Customer Retention Strategist

hace 6 días

WorkFromHome, Colombia Common Thread Collective A tiempo completo

Overview Common Thread Collective (CTC) is looking for a Customer Retention Strategist to drive scalable growth for clients by delivering data‑backed retention initiatives across email, SMS, direct mail, push notifications and loyalty programs. The role involves being a trusted advisor to clients, shaping strategy, forecasting revenue, executing high‑impact campaigns and collaborating with cross‑functional teams. Responsibilities Guide clients on retention strategy, connecting forecasting insights to email, SMS, direct mail and other touchpoints. Act as advocate for CTC’s unique retention methodology and tools. Own and execute retention programs with precision, aligning initiatives with client objectives. Analyze metrics and KPIs, provide insights and recommendations for improvements using Statlas and Growth Map. Collaborate with design, content and other teams to create compelling email content, ensuring brand consistency and messaging alignment. Ensure timely delivery of relevant deliverables (emails, SMS, etc.), managing internal projects and client teams. Stay updated on industry trends and best practices to continuously optimize performance. Consult clients and solve business problems beyond the email platform. Qualifications At least 2 years of hands‑on experience in email and SMS marketing with proven execution across campaigns, automations, segmentation and optimization. At least 2 years of experience in retention marketing, owning initiatives that drive predictable revenue and customer lifetime value. Strong data analysis skills and proficiency with tools like Google Sheets. Excellent written and verbal communication in English. Self‑managed, autonomous, initiative‑driven with a passion for continuous improvement. Job Scope Oversee profitable growth of retention channels including email, SMS, direct mail, popups and push notifications. Write briefs and ensure the rest of the team can execute on them. Complete reports with high accuracy, checking multiple data points. Collaborate with design, content and other relevant teams to create compelling and engaging email content. Ensure timely delivery of relevant deliverables (emails, SMS, etc.). Stay updated with industry trends, new features and best practices. Salary Range First 30 days – $1.5K (Part‑time transition phase) Days 31–60 – $3K (Full‑time start) Days 61–90 – $4–5K + performance bonuses Location & Environment Fully remote with the ability to pick your schedule. Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks. #J-18808-Ljbffr

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