Digital Marketing Manager
hace 2 meses
Usaquen, Colombia | Posted on 03/20/2024
- Country Colombia
Phoenix Support Services, established in 2019 and located in the Philippines, is the in-house support center of Advanced Digital Media Services—a startup full-service digital marketing company in the US. Our company encourages a healthy work-life balance through a remote work setup and provides limitless opportunities for career advancement.
Job DescriptionMust Answer:
- How do you keep yourself updated with the latest news and updates in the digital marketing industry?
- What is the largest size team you have worked with?
- What is your expected starting salary?
NOTE: Answer these questions separately at the beginning of your application letter along with your preferred salary range.
Job Role: Digital Marketing Manager
Job Type: Manager
The Digital Marketing Manager will be responsible for creating, implementing, and managing complete digital marketing campaigns for our customers. You will collaborate closely with cross-functional teams such as creative, content, SEO, and social media to ensure that our customers' digital marketing strategies match their business goals and produce great results.
Key Responsibilities:- Strategy Development: Collaborate with clients to understand their goals, target audience, and market to create customized digital marketing strategies that drive business growth.
- Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Performance Tracking and Analysis: Monitor, analyze, and report on key performance metrics to measure the success of campaigns and make data-driven decisions for continuous improvement.
- Team Collaboration: Work closely with internal teams to ensure seamless execution of campaigns, coordinating efforts to deliver consistent messaging and branding across all channels.
- Budget Management: Manage and allocate budgets effectively across different campaigns and channels, ensuring optimal utilization to achieve maximum ROI.
- Content Strategy: Collaborate with content creators to develop compelling and engaging content that resonates with target audiences and supports overall campaign goals.
- SEO and SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) strategies to improve organic rankings and drive targeted traffic to clients' websites.
- Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation.
- Client Communication: Maintain regular communication with clients, providing updates on campaign progress, performance insights, and recommendations for optimization.
- Market Research: Stay updated with industry trends, competitor activities, and emerging digital marketing technologies to ensure the company remains at the forefront of innovation.
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree is a plus).
- Proven experience 5+ years in digital marketing, with a strong track record of managing successful campaigns.
- Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, SEO tools, social media management tools, etc.
- In-depth knowledge of various digital marketing channels and strategies, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills, with the ability to work effectively in a collaborative team environment.
- Creative thinking and problem-solving skills to develop innovative marketing strategies.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Certifications in relevant digital marketing disciplines (Google Ads, Google Analytics, etc.) are a plus.
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