E-Commerce Performance Marketing Manager

hace 1 mes

Bogotá, Bogotá D.E., Colombia Pearl A tiempo completo

Overview

We are a fast-paced, data-driven e-commerce business in the D2C discount fragrance industry. Our team is fully remote and we are focused on scaling through optimized performance marketing and creative ad strategies.

About Us

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund.

The Role

As the Performance Marketing Manager, you will be responsible for managing all paid media channels (primarily Google and Meta), overseeing ad performance, tracking KPIs for media and agencies, and working closely with our internal design and email teams.

Your Impact

Your efforts will directly contribute to achieving a higher ROAS, optimizing paid media strategies, and identifying new growth opportunities. You'll help scale revenue and drive significant growth for the company.

Key Responsibilities

  1. Paid Media Management and Optimization (50%)
  • Oversee and optimize paid media campaigns on Google Shopping Ads, Google Ads, and Facebook Ads Manager, ensuring campaigns are tailored to meet performance and ROAS targets.
  • Implement A/B tests and other strategies to optimize ads for better performance, continuously identifying ways to improve ad effectiveness and scale revenue.
  • Monitor key performance indicators (KPIs) for both internal and external agency-led campaigns, adjusting strategies as necessary to ensure targets are met and opportunities for growth are identified.
Creative Collaboration and Strategic Input (30%)
  • Develop detailed design briefs for the internal design team, ensuring media assets align with growth objectives and enhance ad performance.
  • Work closely with the email marketing, SEO, and CRO teams to ensure cohesive and aligned marketing strategies, providing support for paid media initiatives.
  • Contribute to the overall marketing strategy by aligning paid media efforts with long-term growth goals, working directly with the CMO to develop scalable media strategies.
Performance Reporting and Growth Opportunities (20%)
  • Provide regular reports to the CMO and other stakeholders on media performance, ensuring transparency and data-driven insights for long-term strategy development.
  • Constantly explore and test new channels, targeting strategies, or ad formats to uncover new revenue opportunities and maximize return on ad spend (ROAS).
  • Use data and analytics tools such as Google Analytics and SEMrush to consistently refine and enhance ad strategies, aiming for sustained growth and improved ROI.

Requirements

Must-Have:

  • 5+ years of experience managing paid media, with extensive experience in D2C e-commerce growth.
  • Expert knowledge in Google Ads, Google Shopping Ads, Google Analytics, and Facebook Ads Manager.
  • Strong proficiency with Shopify.
  • Demonstrated ability to optimize for ROAS while identifying new revenue opportunities.
  • Ability to work in a fast-paced, results-driven environment.

Nice-to-Have:

  • Working knowledge of Klaviyo, Google Tags, Google Search Console (GSC), and SEMrush.
  • Basic understanding of SEO, influencer marketing, and CRO principles.
  • Strong collaboration and communication skills, especially with remote teams.

Benefits

Compensation Package: Competitive Salary: Up to $2,000 per month, based on experience and skills.
Remote Work: Fully remote—work from anywhere.
Generous PTO: Ample paid time off to rest and recharge.
Health Coverage: HMO coverage after 3 months for full-time employees.
Direct Mentorship: Grow through guidance from international industry experts.
Learning & Development: Ongoing access to resources for professional growth.
Global Networking: Work and connect with professionals around the world.
Work-Life Balance: Flexible hours that support a healthy work-life balance.

Our Recruitment Process

  1. Application

You will submit your initial requirements (personal information, resume, etc.) through our job portal, where we'll collect key information about your work experience, skills, and qualifications.

Pre-Screening

If you're shortlisted, you'll complete a pre-screening by recording your responses to a few questions via audio or video. We'll use this to get a sense of your motivation, energy, and overall fit for the role.

Top-Grading Interview

Next, you will participate in a Top-Grading Interview with one of our recruiters. Well dive into your past experiences, strengths, challenges, and work history to understand how you might perform in future roles.

Skills Assessment

After the interview, you will complete a skills assessment, which could involve practical tasks, technical tests, or situational exercises to show how you would handle scenarios related to the job.

Client Interview

If you pass the skills assessment, you'll have a final interview with the hiring client. This is where you'll discuss the roles responsibilities, expectations, and how you would fit into their team.

Job Offer

If selected, you will receive a formal job offer that includes all the details, such as salary, benefits, and your start date

Onboarding

Once you accept the offer, you'll begin our onboarding process, which includes training and orientation to get you fully prepared for your new role.

Average Annual Salary: $24,000

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