Results-Driven Performance Marketing Manager for E-Commerce Business

hace 14 horas

Bogotá, Bogotá D.E., Colombia Pearl A tiempo completo
About the Role

We are seeking a highly skilled and experienced Performance Marketing Manager to join our team at Pearl, a fast-paced and data-driven e-commerce business in the D2C discount fragrance industry. As a key member of our marketing team, you will be responsible for managing all paid media channels, overseeing ad performance, and working closely with our internal design and email teams.

Key Responsibilities:
  • Paid Media Management and Optimization (50%): Oversee and optimize paid media campaigns on Google Shopping Ads, Google Ads, and Facebook Ads Manager, ensuring campaigns are tailored to meet performance and ROAS targets. Implement A/B tests and other strategies to optimize ads for better performance, continuously identifying ways to improve ad effectiveness and scale revenue.
  • Creative Collaboration and Strategic Input (30%): Develop detailed design briefs for the internal design team, ensuring media assets align with growth objectives and enhance ad performance. Work closely with the email marketing, SEO, and CRO teams to ensure cohesive and aligned marketing strategies, providing support for paid media initiatives. Contribute to the overall marketing strategy by aligning paid media efforts with long-term growth goals, working directly with the CMO to develop scalable media strategies.
  • Performance Reporting and Growth Opportunities (20%): Provide regular reports to the CMO and other stakeholders on media performance, ensuring transparency and data-driven insights for long-term strategy development. Constantly explore and test new channels, targeting strategies, or ad formats to uncover new revenue opportunities and maximize return on ad spend (ROAS). Use data and analytics tools such as Google Analytics and SEMrush to consistently refine and enhance ad strategies, aiming for sustained growth and improved ROI.
Requirements:
  • 5+ years of experience managing paid media, with extensive experience in D2C e-commerce growth.
  • Expert knowledge in Google Ads, Google Shopping Ads, Google Analytics, and Facebook Ads Manager.
  • Strong proficiency with Shopify.
  • Demonstrated ability to optimize for ROAS while identifying new revenue opportunities.
  • Ability to work in a fast-paced, results-driven environment.
Benefits:
  • Competitive Salary: Up to $2000 per month, based on experience and skills.
  • Remote Work: Fully remote—work from anywhere.
  • Generous PTO: Ample paid time off to rest and recharge.
  • Health Coverage: HMO coverage after 3 months for full-time employees.
  • Direct Mentorship: Grow through guidance from international industry experts.
  • Learning & Development: Ongoing access to resources for professional growth.
  • Global Networking: Work and connect with professionals around the world.
  • Work-Life Balance: Flexible hours that support a healthy work-life balance.
About Us

Pearl is a recruiting company that works with top startups in the US and EU. We've helped clients raise over $5B in aggregate and have been backed by companies like OpenAI, a16z, and Founders Fund. Our clients are looking for talented candidates who can help them grow their businesses.

Our Process

We use a structured interview process to ensure that we find the best fit for our clients' needs. The process includes an initial application, pre-screening, Top-Grading Interview, skills assessment, client interview, and job offer. Once you accept the offer, you'll begin our onboarding process, which includes training and orientation to get you fully prepared for your new role.

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