Digital Transformation Strategist for Global Search Experience

hace 4 semanas


Bogotá, Bogotá D.E., Colombia NielsenIQ A tiempo completo

We are seeking a highly skilled Digital Transformation Strategist to lead our global search experience initiatives. This role is responsible for developing and implementing strategies to enhance our online presence, collaborating with international teams to create a seamless customer experience across channels.

This individual contributor role requires a deep understanding of SEO/SEA best practices and the ability to drive organic traffic, website health, and conversion rates through continuous improvement efforts.

The ideal candidate will have advanced English language skills, at least 5 years of experience in SEO and SEA strategy development and execution, and expertise in managing and configuring SEO platforms.

Key Responsibilities:

  • Develop and implement global search strategy, creating policies to support execution.
  • Manage paid search campaigns, overseeing budget spend and optimizing performance.
  • Collaborate with cross-functional teams to integrate A/B testing into marketing initiatives.
  • Monitor competition closely and develop strategic actions to improve performance.
  • Support copy writers, website editors, and campaign teams with SEO services and best practices.

Our company offers a flexible working environment, volunteer time off, LinkedIn Learning, and an Employee-Assistance-Program (EAP).

About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering comprehensive insights on consumer buying behavior. With operations in over 100 markets worldwide, covering more than 90% of the global population, we empower businesses to make informed decisions.

Estimated Salary: $80,000 - $120,000 per year, depending on location and experience.



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