Digital Marketing Strategist
hace 3 semanas
We are seeking a highly skilled and experienced Digital Marketing Strategist to join our dynamic team at NielsenIQ. As a Global Digital Manager SEO/SEA, you will play a crucial role in driving our online presence forward, working closely with teams worldwide to create seamless customer experiences across channels.
About the RoleThis is an individual contributor role that requires a high degree of autonomy, strategic thinking, and executional excellence. You will be responsible for leading strategic initiatives to enhance our online presence, developing annual plans to execute strategy and achieve goals, managing SEO platforms, and ensuring they are set up against our strategy.
Key Responsibilities:- Own Global Search Strategy: Create policies to support execution and develop annual plans to achieve goals.
- SEO Platform Management: Manage SEO platforms and ensure they are aligned with our strategy.
- User Training: Provide training on Search tools and best practices.
- Keyword Research: Perform keyword research, track keywords, and improve overall rankings and domain authority.
- Paid Search Campaigns: Develop tactics and recommendations to achieve defined goals and improve performance.
- Cross-Channel Experience: Collaborate closely with other teams to create a seamless cross-channel experience and customer journey between search and other channels.
To succeed in this role, you must have a strong background in SEO and SEA strategy development and execution, with a minimum of 5 years of experience. You should also possess advanced English language skills (B2-C1 level), as well as expertise in managing and configuring SEO platforms (Google Analytics, Google Search Console, Ahrefs, Brightedge, Parsley Analytics) aligned with strategic goals.
What We OfferWe offer a competitive salary of $120,000 - $180,000 per year, depending on your location and experience. In addition, we provide a flexible working environment, volunteer time off, LinkedIn Learning, and an Employee-Assistance-Program (EAP).
NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. We are committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce.
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