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Digital Account Manager
hace 2 meses
About the Role
We are seeking a highly skilled Digital Account Manager to join our Client Services team at Entravision. As a key contributor, you will be responsible for working with internal and external partners to execute campaigns for Advertisers/Agencies in Local US Markets and drive revenue for our company.
Key Responsibilities
- Project manage multiple campaigns from pre-launch through campaign wrap, focusing on client Key Performance Indicators (KPIs) and retention.
- Collaborate with internal teams, including traffickers, creative design, and clients, to troubleshoot ad creative issues that impact tracking, implementation, or reporting.
- Monitor campaign delivery and pacing, escalating issues when necessary, and ensure timely resolution.
- Develop strategic plans to optimize performance and align with client business goals, providing necessary campaign deliverables, including reporting, screenshots, performance insights, and ad-hoc requests.
- Cultivate strong business relationships with clients, sales, design, operations, and technical teams, ensuring seamless communication and collaboration.
- Work closely with the billing team to resolve monthly invoicing queries and ensure accurate financial reporting.
Requirements and Skills
- At least 3 years of experience in digital advertising, specifically in campaign execution and delivery, client communication, and project management.
- Understanding of basic digital terminology and applications, including CPM, Bidding, Margins, CPC, etc.
- Knowledge of post-sale processes and creation of digital assets, including display, mobile, audio, video, OTT/CTV, and SEM advertising products.
- Experience managing lead-gen campaigns, particularly with Google Ads and Facebook, is highly desirable.
- Understanding and experience with creative specs, tags, ad copy, and custom ad/content creation.
- Ability to work within internal order management systems and third-party systems to monitor campaign delivery and performance.
- Proactive and highly organized, with excellent client service and verbal and written communication skills, as well as strong analytical skills.
- Experience creating visually appealing and analytical presentations using campaign performance and industry data to reinforce delivery of client KPIs and maintain client retention.
- Fluency in English (written and verbal) is essential.
Working Environment
This is a full-time position, and actual hours and schedule may vary. Entravision Communications is an Equal Opportunity Employer, and we encourage women and minorities to apply.