Data Analyst – Digital Marketing Channels and Audiences

hace 1 mes

Bogotá, Bogotá D.E., Colombia Nielseniq A tiempo completo

About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering unparalleled insights into consumer buying behavior.

As a Data Analyst – Digital Marketing Channels and Audiences, you will play a crucial role in supporting our marketing analytics and reporting efforts.

We are seeking a highly skilled professional with expertise in data analysis, visualization, and digital marketing to join our team.

Job Summary

The successful candidate for this role will be able to:

  • Understand the most recent reporting capabilities in Microsoft Dynamics 365 and ways to extend Dynamics reporting capabilities using PowerBI
  • Become assistant product owner for NIQ's centralized channel performance dashboard environment in PowerBI
  • Update and maintain data quality on a monthly basis
  • Work to automate data extraction, transformation, and loading where possible
  • Organize, format, and structure data from different sources such as MS Dynamics, web analytics and CRM
  • Build the right consolidated data foundation to enable marketing reporting, with a focus on digital marketing, channel performance, audience performance as well as funnel performance
  • Understand digital marketing KPIs and the data needed to generate KPIs, KPI tracking against targets and visualize in reports and dashboards
  • Help our marketing leaders manage and measure conversion data across channels (website, email, paid and organic social, etc.)
  • Analyze the leads we receive and identify opportunities to build on our existing successes, learn from our failures with certain audiences

Key Responsibilities

  • Partner to provide consultative data and strategic guidance so leaders can better understand marketing campaign outcomes
  • Work directly on the digital marketing team, but partner with key stakeholders across Sales and Marketing
  • Understand business needs as they relate to the company operating plans, marketing goals, sales pipeline, and forecasts
  • Follow data management standards to ensure the data you create, clean, and upload is error-free, consistent and scalable
  • Collaborate with larger marketing team to present lessons learned, best practices and come up with smart ideas to take audience management and engagement to the next level

Requirements

  • Bachelor's degree and two years of experience in digital marketing with an emphasis on figuring out how people/audiences interact with and appreciate digital content
  • Experience with enterprise systems such as Microsoft Dynamics CRM, Marketing Automation
  • Hands-on work with digital analytics data and data visualization tools such as PowerBI and Google Data Studio
  • Good understanding of digital channels (email, social media, websites) and the data that powers them behind the scenes
  • Desired Skillset: Hands-on experience with Microsoft PowerBI (data backend and visualization), Experience with Microsoft Dynamics and Google Data Studio

Benefits

Our global non-discrimination policy covers protected classes in every market worldwide. Learn more about our commitment to diversity and inclusion by visiting our website.

$120,000 - $160,000 per year

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