Digital Media Strategist

hace 1 semana


Bogotá, Bogotá D.E., Colombia Helios Worldwide Co. A tiempo completo
Job Description:
Hiring a Digital Media Strategist at Helios Worldwide Co.

About Us
Helios Worldwide Co. is an innovative and forward-thinking company dedicated to providing a workplace free from discrimination or harassment. We strive to create an inclusive environment where everyone can thrive.

Salary
We offer an attractive annual salary of $85,000 to $110,000 depending on experience.

Responsibilities
The successful candidate will be responsible for developing, implementing, and managing media strategies to effectively reach target audiences across various channels. This role involves researching and analyzing market data to identify optimal media outlets, assessing campaign performance, and making data-driven adjustments to maximize reach and engagement. Key responsibilities include:

• Executing self-service platform campaign buys with training (e.g., Google, Facebook, etc.).
• Collecting and analyzing information about different digital media channels, with regards to consumer behavior, circulation, audience trends, and the impact of different methods.
• Demonstrating knowledge of the media planning process to support the Media Planner and Supervisor across multiple client deliverables.
• Researching and coordinating with the team to determine the best media outlet mix for campaigns.
• Optimizing ad campaigns according to geographic exposure, frequency, time spans, and more.

Requirements
To be successful in this role, you will need:

• 3+ years of experience in an agency, tech startup, marketing, integrated marketing communications, or media sales role.
• A graduate degree in Business, Communication, Marketing, and Market Research fields.
• Advanced English language skills.
• Proven experience as a Media Planner or Digital Campaign Management; experience in digital media is preferred.
• Broad knowledge of media channels.
• Excellent communication skills.
• Ability to work within large sets of data and numbers.
• Familiarity with campaign evaluation metrics and media buying.

Benefits
We offer a comprehensive benefits package, including health insurance, retirement savings, and paid time off. We are committed to supporting our employees' growth and development.
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