Marketing Performance Analyst

hace 2 días


Bogotá, Bogotá D.E., Colombia INGEPSY A tiempo completo
Job Description
As a Marketing Performance Analyst at INGEPSY, you will play a key role in optimizing our paid campaigns across multiple platforms to drive business growth. Your primary responsibility will be to set up, manage, and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads.

Key Responsibilities
  1. Campaign Management: Set up and manage paid campaigns, ensuring they are aligned with business objectives.
  2. Performance Analysis: Monitor and analyze campaign performance, providing actionable insights to inform optimization decisions.
  3. Research & Targeting: Conduct keyword research and refine audience targeting strategies to improve campaign effectiveness.
  4. Content Collaboration: Work with the creative team to develop compelling ad copy and visuals.
  5. Optimization: Use campaign data to recommend improvements for other marketing channels.
  6. Reporting: Support the team in creating detailed reports to track key performance metrics (KPIs) and ROI.

Qualifications:
Must-Haves:
  1. 1-2 years of experience in paid marketing, particularly in Google Ads or Meta Ads.
  2. Familiarity with Google Analytics and campaign management tools.
  3. Strong analytical skills with a data-driven approach to decision-making.

Salary Range: up to $2000 USD per month

This is an independent contractor position that offers competitive compensation and a flexible work environment. If you're eager to learn and contribute to a team-oriented environment, we encourage you to apply.

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