Digital Media Insights Analyst

hace 2 días

Bogotá, Bogotá D.E., Colombia Edelman A tiempo completo

We are seeking a skilled Digital Media Insights Analyst to join our Edelman DXI Hub team. This role is ideal for a professional with 6-9 years of experience in media and social monitoring analysis, looking to further their expertise in a fast-paced international environment.

Key Responsibilities

  • Project Coordination: Participate in briefing sessions with the account team and support the Hub Lead in project planning, ensuring roles and responsibilities, timelines, and key milestones are established.
  • Jr. Analyst Supervision: Brief, supervise, and conduct check-ins with junior analysts to ensure deadlines are met.

Data Collection and Management

  • Data Acquisition: Collect data from various media sources, including social media platforms, television, radio, print, and digital advertising channels.
  • Data Accuracy: Ensure data accuracy and consistency in projects by creating basic and complex search queries/taxonomies using Boolean language.

Monitoring & Data Analysis

  • Alerting System Setup: Establish an efficient alerting system based on the account teams' project needs, utilizing taxonomies, frequency, respondents, etc.
  • Media Performance Metrics Analysis: Analyze metrics such as visibility, reach, engagement, conversions, or ROI.
  • Data Analysis: Conduct thorough and pertinent analysis of audience behavior, content preferences, and market trends specific to the Americas region.

Reporting and Visualization

  • Research Reports: Produce clear and actionable research reports (daily, weekly, monthly, or quarterly) using visual storytelling techniques.
  • Dashboards Creation: Develop and maintain live dashboards in media monitoring tools hosted by preferred partners.
  • Tailored Reports: Create reports tailored to meet regional needs, considering language and cultural nuances.

Requirements

  • 6-9 years of work experience in a comparable environment.
  • Excellent verbal and written communication skills.
  • Strong numeracy and analytical skills.
  • High level of organizational and time management skills.
  • Accuracy and attention to detail.
  • Understanding of North American business culture.
  • Knowledge of PR/communications and marketing principles.
  • English fluency (C1 or B2+).

Estimated Salary Range: $80,000 - $120,000 per annum.

This role offers opportunities for professional growth, collaboration with expert teams, training locally, regionally, and globally, and immersion in Edelman's TRUST culture (open, inclusive, and innovative). If you possess the required skills and qualifications, apply now to take on this challenging role and contribute to the success of our Edelman DXI Hub team.

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