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As a Lead Generation Specialist at Emapta Latam, you will play a crucial role in driving business growth and expansion. Your primary responsibility will be to identify and nurture key leads, manage CRM data, and support sales efforts to help our company maintain its competitive edge in the market.
Key Responsibilities- Business Development Support: Generate hotel group, corporate, and local business opportunities through desk research, analysis of hospitality sales data platforms, and execution of strategic initiatives.
- Assist Sales Team: Support salespeople with outbound prospecting efforts as directed by the team executive.
- Client Presentations: Contribute to the creation of professional client presentations and participate in related special projects.
- Nurture Key Accounts: Nurture key account relationships and sales channels to support business development efforts.
- Research and Analysis: Conduct additional ad hoc research to support business development as needed.
- CRM Management: Maintain the CRM to support outbound sales activities, ensuring prospects and qualified deals move smoothly through the sales funnel.
- Reporting: Develop and update reports on outbound sales activities based on CRM data.
- Lead Onboarding: Facilitate the onboarding of new leads, deals, and properties into systems.
- Market Research: Engage in research to identify potential areas for hotel growth in new markets.
- Event Planning: Develop and plan quarterly events to increase client retention, brand awareness, and property performance goals.
- Additional Duties: Perform additional duties and responsibilities as assigned.
- Lead Identification: Assist in identifying and sourcing leads for large group travel customers.
- Research: Conduct thorough research to find potential leads and opportunities.
- Proposal Development: Help craft compelling proposals based on research and data insights, ensuring alignment with customer needs and preferences.
- Information Gathering: Perform extensive research using various databases and other resources to gather information about potential clients and industry trends.
- Problem-Solving: Demonstrate tenacity and resourcefulness in locating and verifying information.
- Lead Management: Accurately enter and manage leads in the CRM system.
- Collaboration: Collaborate with the sales team to ensure smooth handover and follow-up on leads.
- Work Plan Development: Develop and execute a structured work plan to efficiently manage research tasks and lead generation efforts.
- Problem-Solving Skills: Utilize strong problem-solving skills to address challenges and find creative solutions in lead generation and proposal development.
- Teamwork: Work closely with the sales team to support their efforts, share insights, and contribute to achieving sales goals.
