Digital Performance Analyst for Health and Wellness Agency

hace 4 días


Bogotá, Bogotá D.E., Colombia INGEPSY A tiempo completo

Ingespsy, a leading agency in the health and wellness sector, is seeking a highly skilled Digital Performance Analyst to join our innovative team.

Our company is dedicated to partnering with top brands, pushing the boundaries of marketing strategies, and driving high-performance results. We are currently looking for an expert who can develop, implement, and manage client reporting, tracking, and data structures to help them understand data trends and progress towards their goals.

This role will involve creating and editing analytical dashboards, leveraging insights to provide clarity on marketing performance to our clients under the guidance of the Director of Marketing Analytics. You will work independently to analyze requests in support of our paid media, PPC, and SEO teams, collaborating closely with delivery teams and clients on campaign and website measurement activities.

About the Role:

  1. Client Relationships: Serve as the analytical point of contact for 1-3 clients, advising on direction and developing a roadmap for potential analytical support offerings.
  2. Reporting: Extract data and metrics to assist the media team in compiling client reports. Create clear and concise slides that fit into the broader narrative of the presentation.
  3. Analysis / Insights: Be comfortable answering questions about the data you've gathered and provide analysis on what the numbers mean, aiming to drive fundamental improvements in site experiences that lead to increased conversion rates.
  4. Website Tagging: Create, edit, and manage tags through Google Tag Manager to assist with data capture. Provide clients with recommendations on tagging strategies.
  5. Conversion Tagging: Collaborate with the media team to ensure conversion tracking aligns with campaign objectives. Create and test goals, triggers, variables, and events in GTM.

Requirements:

  1. Bachelor's Degree: In Marketing, Communications, or a related field.
  2. Experience: 2-5 years of experience in Marketing Analytics.
  3. Data Visualization Tools: Advanced knowledge of tools like Looker, Power BI, etc.
  4. Google Analytics: Basic knowledge of Google Analytics 4 and tag management systems (preferably GTM).
  5. Performance Media Platforms: Familiarity with platforms like Google Ads, Microsoft Ads, Facebook Ads, etc.
  6. Action-Oriented: Proven ability to generate actionable insights from data.
  7. Independence: Motivated and capable of working independently.
  8. Presentation Skills: Comfortable presenting work in a group setting.

We offer a competitive salary of $85,000 - $110,000 per year, based on experience, as well as opportunities for growth and professional development within the company.



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